AVP, SEO

Associate Vice President (AVP) – SEO

About AdLift

The Opportunity

Key Responsibilities

1. Technical SEO & Organic Growth Strategy

• Lead end-to-end SEO strategy across technical SEO, on-page optimization, off-page SEO, content strategy, keyword research, and organic growth.
• Demonstrate strong command of crawling and indexing, JavaScript SEO, website architecture, canonicalization, redirects, structured data, XML sitemaps, robots.txt, Core Web Vitals, and international SEO.
• Diagnose complex organic traffic fluctuations, indexing issues, algorithm updates, ranking volatility, and technical performance bottlenecks.
• Lead comprehensive SEO audits, log file analysis, crawl analysis, competitive benchmarking, search intent mapping, and content gap assessments.
• Develop scalable SEO roadmaps aligned with client business objectives, conversion goals, and revenue opportunities.
• Review and challenge technical recommendations, ensuring SEO strategies are backed by evidence, sound analysis, and measurable outcomes.
• Establish quality standards for SEO deliverables, implementation recommendations, and performance reporting.

2. AEO, GEO & AI-Powered Search

• Develop and implement strategies for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and visibility across AI-powered search experiences.
• Build strategies to improve brand discoverability across Google AI Overviews, AI Mode, generative search interfaces, and answer engines.
• Understand the relationship between traditional organic rankings, content authority, entity optimization, structured data, brand mentions, citations, and AI-generated answers.
• Experiment with AI search visibility measurement, citation analysis, prompt-based discovery research, and emerging GEO methodologies.
• Integrate AI-powered tools into SEO research, content workflows, technical analysis, and reporting while maintaining quality and accuracy.
• Track changes in search behavior and develop actionable recommendations as search engines and AI discovery platforms evolve.

3. US Client Strategy & Account Ownership

• Own strategic SEO direction, organic growth plans, and performance outcomes for US-based client accounts.
• Act as a trusted SEO advisor to senior client stakeholders, presenting strategic recommendations, performance insights, and growth opportunities.
• Lead quarterly business reviews, strategy presentations, annual planning, and discussions around SEO performance and business impact.
• Translate business requirements into SEO roadmaps with clear deliverables, timelines, KPIs, and measurable objectives.
• Identify account risks, address escalations, and proactively develop strategies to improve client satisfaction, retention, and long-term account growth.
• Identify opportunities for upselling, cross-selling, and expanding the scope of existing engagements.

4. SEO Team Leadership & Delivery Excellence

• Lead, mentor, and develop a team of 10+ SEO professionals, including managers, strategists, and technical SEO specialists.
• Provide strategic and technical guidance on complex SEO challenges, audits, implementation priorities, and performance issues.
• Review SEO strategies and deliverables to ensure technical rigor, strategic relevance, and consistency in execution.
• Establish clear accountability, quality benchmarks, team performance goals, and professional development plans.
• Oversee resource planning, workload allocation, delivery timelines, and operational efficiency across multiple accounts.
• Build a culture of analytical thinking, experimentation, continuous learning, and responsible AI adoption.

5. Business Development, Pitches & Proposals

• Collaborate with the Business Development team to understand prospect requirements, business models, competitive landscapes, and organic growth opportunities.
• Develop SEO solutions, technical audit findings, strategic roadmaps, opportunity assessments, and customized proposals for prospective US clients.
• Participate in discovery calls, client presentations, solutioning discussions, and new business pitches as the SEO subject-matter expert.
• Articulate the business value of Technical SEO, Enterprise SEO, AEO, GEO, and AI search optimization in a clear and commercially compelling manner.
• Support opportunity sizing, scope definition, resource planning, and the development of realistic SEO delivery approaches.
• Contribute to new client acquisition by demonstrating technical credibility, strategic insight, and a clear understanding of client business objectives.

6. Analytics, Performance & Business Impact

• Define and monitor KPIs covering organic traffic, search visibility, qualified leads, conversions, revenue contribution, technical health, and client-specific business objectives.
• Use Google Search Console, Google Analytics 4, SEO crawling platforms, and competitive intelligence tools to identify trends and opportunities.
• Establish measurement frameworks that distinguish SEO activity metrics from meaningful business outcomes.
• Lead root-cause analysis when performance deviates from targets and implement corrective action plans.
• Present performance insights, risks, opportunities, and strategic recommendations to clients and internal leadership.

Required Qualifications & Experience

• 10+ years of experience in Search Engine Optimization and digital marketing, with substantial experience in senior SEO strategy and leadership roles.
• Strong technical SEO expertise with the ability to independently assess complex SEO issues, evaluate solutions, and guide technical specialists.
• Proven experience managing US-based or international client accounts within a digital marketing agency or SEO consultancy.
• Demonstrated experience leading SEO teams of 10+ professionals.
• Practical experience developing and implementing AEO, GEO, and AI search visibility strategies, including Google AI Overviews.
• Strong understanding of technical SEO, content-led organic growth, search intent, website architecture, indexing, crawling, structured data, and organic performance analysis.
• Proven experience developing SEO pitches, proposals, solution frameworks, and client presentations in collaboration with Business Development teams.
• Excellent communication, stakeholder management, presentation, and client advisory skills.
• Ability to connect SEO strategy with qualified traffic, lead generation, conversions, revenue, and client retention.
• Willingness to work onsite at AdLift's Gurugram office.

Preferred Experience & Tools

• Prior experience in a digital marketing agency, SEO agency, or integrated digital marketing consultancy.
• Experience managing complex US accounts across B2B, B2C, SaaS, e-commerce, or enterprise websites.
• Exposure to international SEO, enterprise SEO, multi-location SEO, and large-scale website migrations.

• Google Search Console and Google Analytics 4.
• Screaming Frog SEO Spider, Sitebulb, or equivalent technical SEO crawling tools.
• Ahrefs, Semrush, or equivalent SEO research and competitive analysis platforms.
• Familiarity with log file analysis, Looker Studio, structured data testing, and SEO reporting workflows.
• Exposure to AI-powered SEO platforms, LLM visibility tracking, and GEO measurement tools.

What We Look For

• A technically credible SEO leader who can go beyond dashboards and explain why organic performance is changing.
• A strategic thinker who can convert complex SEO problems into clear, prioritized action plans.
• A client-focused leader who takes accountability for retention, growth, and delivery outcomes.
• A people leader capable of developing strong SEO managers and building scalable delivery practices.
• A commercially minded professional who can contribute meaningfully to new business pitches and account expansion.
• An adaptive leader who understands the changing search landscape and can help clients navigate AI-led discovery.

Why Join AdLift?

• Work directly with the CEO & Co-Founder on strategic SEO and business growth initiatives.
• Lead organic growth strategies for US-based clients.
• Shape AdLift's approach to Technical SEO, AEO, GEO, and AI-driven search.
• Influence new business acquisition through strategic solutioning and client pitches.
• Build and lead a high-performing SEO team in a rapidly evolving digital marketing environment.