Digital Performance Marketing Manager

JOB PURPOSE

The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies.

• KEY ACCOUNTABILITIES
• Strategy Development & Execution
• • Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth.
• • Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns.
• • Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives.
• • Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge.
• • Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.
• Campaign Optimization & Analytics
• • Optimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models.
• • Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy.
• • Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI.
• • Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives.
• • Prepare detailed performance reports with actionable recommendations for continuous improvement.

• Technology & Automation Management
• • Manage API integrations to ensure seamless data flow across platforms and maintain operational efficiency.
• • Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance.
• • Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership.
• • Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities.
• • Ensure compliance with data privacy regulations and internal governance standards in all technology implementations.
• Cross-Functional Collaboration
• • Work closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel.
• • Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy.
• • Collaborate with creative teams to ensure ad formats and messaging align with performance objectives.
• • Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes.
• • Foster a culture of collaboration and knowledge sharing across marketing and digital teams.

• QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS 
• Minimum Qualification
• • Bachelor’s degree in in Marketing, Business Administration, Digital Media, or a related field.
• Minimum Experience & Knowledge & Skills
• • 8 years of experience in performance marketing, digital advertising, and campaign optimization.
• • Proven expertise in managing large-scale campaigns across search, display, programmatic, and affiliate channels.
• • Strong technical knowledge of ad tech, API integrations, and automation tools.
• • Experience with advanced analytics, attribution models, and first-party data utilization.
• • Demonstrated ability to deliver measurable ROI and optimize marketing investments.