Brand & Copy Strategist

Job Title: Brand Strategist

About the Role

What You'll Do

Brand Strategy & Positioning

• Define and refine the positioning of Adsparkx and its products across different audiences.
• Develop messaging frameworks that clearly communicate our value proposition.
• Ensure consistency in brand communication across all channels.

Research & Market Intelligence

• Conduct competitor, audience, and industry research to uncover insights and opportunities.
• Monitor market trends, content patterns, and emerging platforms.
• Translate research into actionable marketing strategies.

Content & Campaign Strategy

• Develop monthly and quarterly content strategies aligned with business goals.
• Create campaign concepts for employer branding, product marketing, events, and thought leadership.
• Define content pillars, messaging, distribution plans, and success metrics.

Employer Branding

• Build strategies that attract top talent through compelling employer branding.
• Plan content that showcases our culture, people, work, and growth opportunities.
• Collaborate with HR to strengthen our hiring brand.

Event & Marketing Initiatives

• Plan branding and communication strategies for conferences, partnerships, and product launches.
• Develop visitor engagement plans, marketing collateral direction, and post-event follow-up strategies.
• Measure and optimize campaign effectiveness.

AI-Powered Marketing

• Use AI tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, and similar platforms to accelerate research, ideation, and campaign development.
• Write effective prompts for generating content, visuals, videos, and creative concepts.
• Evaluate AI outputs and refine them to align with business objectives and brand guidelines.

Cross-functional Collaboration

• Prepare strategic creative briefs for designers, copywriters, editors, and video teams.
• Work closely with leadership and marketing teams to execute campaigns effectively.
• Present ideas, insights, and recommendations with clarity and confidence.

What We're Looking For

• 2–5 years of experience in Brand Strategy, Content Strategy, Marketing, or Employer Branding.
• Strong understanding of branding, storytelling, consumer psychology, and digital marketing.
• Excellent research and analytical skills.
• Ability to convert business goals into structured marketing plans.
• Strong written and verbal communication skills.
• Experience using AI tools for research, ideation, and content creation.
• Familiarity with LinkedIn, Instagram, YouTube, and other digital platforms.
• Ability to manage multiple projects in a fast-paced environment.

Bonus Skills

• Experience in performance marketing or B2B SaaS.
• Knowledge of employer branding strategies.
• Experience planning conference or event marketing.
• Basic understanding of design principles and creative direction.
• Familiarity with analytics tools such as Google Analytics, LinkedIn Analytics, or Meta Insights.

Key Success Metrics

• Development of impactful brand and campaign strategies.
• Consistent delivery of high-quality content and campaign plans.
• Growth in employer brand visibility and engagement.
• Increase in qualified job applications and inbound opportunities.
• Successful execution of product and event marketing initiatives.
• Effective use of AI to improve speed, quality, and innovation.
• Measurable improvements in campaign performance and brand awareness.

Why Join Adsparkx?