Marketing Executive

Who We're Looking For

A hands-on marketer with four to six years of experience who delivers. They're driven and execution focused, and they care about the craft: they follow what's working in brands and campaigns, have opinions about it and enjoy the work. They've closed brand collaborations themselves, can run a launch or event from brief to delivery, and are comfortable taking on whichever channel a client needs. They work well in a small, close team and help the juniors around them do better work.

They treat every collaboration as a way to bring customers to a client: more footfall, more bookings, more sales. They can show how they measured it. They're as comfortable with creators, influencers and discovery platforms like Zomato, magicpin and Google as with new age media pages and a brand's marketing team. They know who to call for what, and can brief, negotiate with and follow up with each of them.

Background

• 4 to 6 years in marketing, brand partnerships or events.
• Likely from an agency, a brand's marketing team or a hospitality group. Typical titles include Marketing Executive or Senior Executive, Brand Partnerships Executive, Events and Activations Manager, or Marketing Lead at a smaller brand.
• Experience in hospitality, food and beverage, alcobev, fashion or lifestyle brands.
• A mix of channels in their past work: collaborations, activations or events, and some influencer, paid or content work.

What They've Done

• Closed brand collaborations, from the first outreach through to delivery, and can describe their own part in them.
• Run launches, activations or events with vendors, partners and a budget.
• Put two brands together where both gained, and can show the result in footfall, bookings, redemptions or sales, not only reach.
• Negotiated the terms themselves: who pays, who gives product or space, what each side gets, all agreed in writing before anything goes live.
• Written marketing plans and scopes with specific commitments, and reported on results.

Sector Knowledge Worth Having

• Alcobev brands cannot advertise directly in India, so collaborations and experiences are how they reach people. Someone who understands this will be useful from day one.
• Awareness of the wedding season, the festive season and the big sporting months, and planning around them.
• An existing network of Mumbai venues, brands, vendors, creators and media pages they can call themselves.
• Comfort running several accounts at once, since Comma works to fixed 120-day timelines.