Marketing Operations Lead

Aera Technology is the Decision Intelligence company. We deliver innovation and services that enable enterprises to operate sustainably, intelligently, and efficiently. Our platform, Aera Decision Cloud, integrates with your existing systems to digitize, augment, and automate decisions in real time. Aera helps enterprises around the world transform decision making delivering millions of recommendations that have resulted in significant revenue gains and cost savings for some of the worlds best-known brands.
We are seeking a highly analytical and technically savvy Marketing Operations Lead to own and optimize our marketing automation ecosystem. This role is critical to scaling demand generation, improving campaign performance, and ensuring seamless alignment between marketing and sales through data, processes, and technology. The ideal candidate is a systems thinker with deep expertise in marketing automation platforms, strong cross-functional collaboration skills, and a passion for using data to drive measurable business impact.
This role will be based in our Pune office.
Responsibilities

• Marketing Automation & Technology
• Own the strategy, implementation, and optimization of marketing automation platforms (e.g., HubSpot, Apollo).
• Design, build, and maintain scalable automation workflows, lead nurturing programs, and lifecycle campaigns.
• Manage integrations between marketing automation, CRM (e.g., Salesforce), analytics, and other marketing tools.
• Evaluate, recommend, and implement new marketing technologies to improve efficiency and performance.
• Lead Management & Lifecycle Operations
• Define and manage lead scoring, routing, and qualification frameworks in partnership with Sales and Revenue Operations.
• Ensure data accuracy, consistency, and compliance across marketing and sales systems.
• Optimize lead lifecycle stages to improve conversion rates and pipeline contribution.
• Campaign Operations & Execution:

• Support campaign planning and execution by building automation assets, email programs, landing pages, and forms.
• Establish operational best practices for campaign setup, QA, deployment, and post-campaign analysis.
• Partner with demand generation and content teams to ensure campaigns are operationally sound and measurable.
• Data, Analytics & Reporting:
• Develop dashboards and reports to track marketing performance, funnel metrics, and ROI.
• Analyze campaign and lifecycle data to identify trends, insights, and optimization opportunities.
• Establish standardized metrics, attribution models, and reporting frameworks.
• Process Improvement & Enablement:
• Document and continuously improve marketing operations processes, governance, and SLAs.
• Train and enable marketing team members on automation tools, processes, and best practices.
• Act as a trusted advisor to stakeholders on marketing systems and operational strategy.
  

About You

• 5+ years of experience in marketing operations, marketing automation, or revenue operations.
• Hands-on expertise with at least one major marketing automation platform (e.g., Marketo, HubSpot).

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• Strong understanding of CRM systems (Salesforce preferred) and system integrations.
• Experience managing lead lifecycle, scoring, and routing in a B2B or B2C environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management, communication, and stakeholder management skills.
  

Preferred

• Marketing automation or CRM certifications (e.g., Marketo Certified Expert, HubSpot Certification).
• Experience with data enrichment, CDPs, or attribution tools.
• Familiarity with SQL, BI tools, or advanced reporting platforms.
• Experience working closely with Sales, RevOps, and IT teams.
  

If you share our passion for building a sustainable, intelligent, and efficient world, youre in the right place. Established in 2017 and headquartered in Mountain View, California, were a series D start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia). So join us, and lets build this!
Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Benefits Summary
At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. Youll find comprehensive medical, Group Medical Insurance, Term Insurance, Accidental Insurance, paid time off, Maternity leave, and much more. We offer unlimited access to online professional courses for both professional and personal development, coupled with people manager development programs. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When youre working from the office, youll also have access to a fully-stocked kitchen with a selection of snacks and beverages.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.