Marketing Manager - Brand And Digital Marketing

Role objective

Build ACSC's brand presence, generate qualified patient enquiries and establish the clinic as a premium destination for aesthetic medicine.

Key responsibilities

• Execute the monthly marketing and content calendar.
• Coordinate Instagram, digital platforms and website activities.
• Manage social media agencies, photographers and content creators.
• Coordinate reels, stories, educational content and campaign production.
• Monitor Meta advertising campaigns and lead generation.
• Track marketing expenditure, enquiries and campaign performance.
• Coordinate PR, collaborations, events and brand partnerships.
• Ensure all content reflects ACSC's brand identity and visual standards.
• Maintain consistency in brand communication.
• Work with the sales team to improve lead quality and conversion.

Qualifications

• Graduate in marketing, communications, business or related discipline.
• 24 years of digital marketing experience.
• Experience with Meta Ads, Instagram, analytics and content planning.
• Healthcare, luxury, beauty or premium hospitality experience preferred.
• Excellent written and visual communication skills.

KPIs

• Qualified enquiries generated.
• Cost per qualified lead.
• Marketing-to-consultation conversion.
• Campaign ROI.
• Content calendar execution.
• Website and social media performance.
• Brand consistency and campaign quality.

Reports to: Founder / Business Head.