Digital Marketing Saas Based

Job Summary

We are looking for a dynamic and result-oriented Product Marketing Executive with strong experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate will have hands-on experience planning and executing integrated marketing campaigns, positioning products for target audiences, coordinating with sales teams, and driving lead generation activities for IT services, IT products, or consulting businesses.

Roles & Responsibilities

• Plan and manage small and 360 marketing campaigns for products/services.
• Develop product positioning, messaging, and go-to-market strategies.
• Drive inbound lead generation and coordinate closely with sales teams.
• Create content for emails, blogs, landing pages, product collateral, and social media.
• Manage LinkedIn and other professional social channels.
• Track campaign performance, analyze results, and prepare reports.
• Conduct market, competitor, and customer research to inform product marketing strategy.
• Support SEO, Google Ads, and LinkedIn Ads campaigns.
• Manage CRM and lead tracking systems.
• Coordinate with internal teams (sales, product, design) for campaigns and launch activities.
• Prepare reports and presentations using Excel and PowerPoint.

Required Skills

• 4+ years of marketing experience, preferably in B2B IT/IT product/IT consulting.
• 3+ years of experience in inbound lead generation and 360 campaign management.
• Strong knowledge of email marketing, CRM, and lead management tools.
• Experience in product marketing, positioning, and messaging.
• Excellent content writing and communication skills.
• Strong analytical, reporting, and presentation skills.
• Proficient in MS Excel and PowerPoint.
• Ability to independently manage multiple campaigns.

Preferred Skills

• Familiarity with project management tools.
• Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns.
• Strong research and strategic planning skills.
• Experience with product launches and sales enablement content.

Additional Requirements

• Candidates who can join immediately will be preferred.
• Strong interpersonal and stakeholder management skills.
• Comfortable working full-time from the office in Chennai.