Senior Data Analyst Marketing Innovation

In this role, you ll get to:

• Spearhead the development, execution, and optimization strategy for growing Agoda s new & emerging marketing channels
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
  
  

• Extensive Experience: 4-5 years in Data Analyst position or otherwise in projects involving big data preferably in the tech, e-commerce, or digital marketing industry. Bachelor s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus
• Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations. Chinese language skills are a strong plus.
• Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
  
  

• Experience in digital or social media marketing
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis