Senior Specialist, B2B Content Marketing

As a Senior Specialist, B2B Content Marketing at Agoda, your main responsibility will be to oversee the entire content lifecycle. This includes generating ideas, creating content, distributing it effectively, and analyzing its performance. You will collaborate with various departments to produce a variety of content such as articles, emails, case studies, videos, and social media posts tailored to resonate with our B2B partners. Strong writing and communication skills are essential for this role, along with the ability to manage projects and engage stakeholders effectively.

Key Responsibilities:

• Create, distribute, and manage engaging content to attract and retain B2B partners
• Manage and update PartnerHub and RocketTravel websites in collaboration with different teams
• Lead cross-functional projects, ensuring clear communication and alignment among stakeholders
• Track and analyze content performance across channels to refine content strategy
• Conduct market and competitor analysis to identify opportunities for content improvement
• Collaborate with PR for B2B-focused content on social platforms and analyze performance
• Onboard and manage external vendors as required

Qualifications Required:

• Minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry
• Exceptional writing and editing skills with the ability to create high-quality content in various formats
• Experience with content management systems, SEO, and website analytics tools (e.g., Google Analytics); familiarity with CRM tools like Salesforce and Hubspot is a plus
• Experience working with design teams to produce visually engaging content
• Solid understanding of digital marketing and UX best practices
• Strong project management, time management, and multitasking abilities
• Excellent communication skills and a persuasive writing style
• Familiarity with the tech and travel industries, with online travel agency sector experience preferred

About Agoda:

Agoda is an online travel booking platform that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, along with flights, activities, and more. With a diverse team of 7,100+ employees from 95+ nationalities, Agoda fosters a work environment rich in diversity, creativity, and collaboration. The company's culture of experimentation and ownership aims to enhance customers" ability to experience the world.

Equal Opportunity Employer:

Agoda is an equal opportunity employer that values diversity and inclusion in the workplace.

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