Regional Manager – South Asia

About the Company:

Client is a global leader in casing solutions for the food industry, serving leading processors worldwide through advanced products, technical expertise and customer support. In South Asia, the company is focused on building market presence, developing value-driven customer partnerships and expanding its business through a combination of commercial excellence and hands-on technical service.

Position Purpose:

The Regional Manager – South Asia is responsible for creating, structuring and growing clients business in South Asia, expanding current business within the 2025-2030 . The role focuses on market creation, value-based selling and margin improvement, positioning client as a strategic partner rather than a price-driven supplier.

The role leads and develops a team of four direct reportees and operates within a matrix, multinational organization, reporting directly to SW AND SEA Business Development Manager.

Main Responsibilities and Accountabilities:

• Define and execute the South Asia growth strategy, translating business objectives into clear commercial priorities, market development plans and measurable performance targets.
• Deliver profitable sales growth by expanding market share, improving product mix and strengthening margins through value-based and consultative selling.
• Identify, prioritize and develop new business opportunities across key accounts, new applications and strategic market segments in South Asia.
• Build, lead and develop a high-performing regional team by setting objectives, clarifying roles, coaching team members and driving accountability for results.
• Manage team performance through regular reviews, capability development, succession planning and continuous improvement of commercial and technical competencies.
• Drive disciplined sales management through pipeline reviews, opportunity prioritization, forecasting accuracy, pricing governance and effective CRM usage.
• Lead customer engagement with key processors, distributors and strategic stakeholders, building strong relationships and positioning Viscofan as a long-term value partner.
• Provide technical and commercial leadership during product trials, application testing and plant-level troubleshooting to support successful customer acquisition and retention.
• Structure the market through segmentation, customer prioritization, product positioning and go-to-market planning aligned with local market dynamics.
• Prepare and manage regional budgets, sales forecasts and business reviews, ensuring reliable reporting and timely corrective actions to achieve targets.
• Coordinate closely with supply chain, finance, marketing, technical service and regional or global leadership teams to ensure aligned execution and customer responsiveness.
• Ensure compliance with company policies, ethical standards and internal controls while maintaining sound regional business operations and governance.

Requirements:

• Bachelors degree in Business Administration, Management, Marketing or a related commercial field is also suitable.
• Bachelors or Masters degree in Food Technology, Food Science, Meat Science, Meat Processing, Animal Protein Technology, Food Engineering or a related technical discipline, ideally combined with relevant commercial or sales experience in the food industry.
• Additional qualifications in Sales Management, Business Development, International Business, Supply Chainor an MBA are considered an advantage.
• 10+ years of professional experience in commercial, sales or business development roles, with a strong track record in value selling of ingredients or technically differentiated food solutions.
• Preferred background in the animal protein sector, meat processing industry, casing business or other closely related food processing environments. Regional exposure across South Asia or comparable emerging markets will be considered a strong advantage.
• Strong understanding of customer processes in meat processing and related food industries, with the ability to translate technical product benefits into commercial value for customers.
• Experience supporting product applications, customer trials and solution-oriented selling is highly valued, particularly in roles requiring close collaboration with operations, technical teams and purchasing stakeholders.