Air India - Manager - Loyalty Engagement & Activations

Position Title: Manager - Loyalty Engagement & Activations
Function: Commercial

Location: Gurugram

Reports to: Sr. Manager - Loyalty Marketing
A. Job Purpose

To lead engagement and visibility for the Maharaja Club through digital campaigns, social media, and member experiences. The role will build awareness, increase enrolments, and deliver high-quality activations through effective project, vendor, and stakeholder management.
B. Key Accountabilities
Digital Campaigns, Social Media & Brand Visibility

- Execute the loyalty program's social media plan to strengthen the Maharaja Club's presence across platforms.

- Run digital campaigns to improve awareness, engagement, and enrolments.

- Work with agencies to create content plans and campaign creatives for each platform.

- Ensure consistent brand messaging and premium positioning across digital and offline channels.

Content & Community Engagement

- Manage social media content to build a strong digital presence for the Maharaja Club.

- Develop content ideas and campaigns with creative and content teams.

- Use engaging and relevant content to build member interest and loyalty.

- Track performance and improve campaigns using data and member feedback.

Performance Marketing & Enrolment Growth

- Support paid and digital campaigns across social, search, and programmatic channels to grow enrolments.

- Work with media and performance teams to improve conversion, acquisition cost, engagement, and ROI.

- Execute ongoing and short-term campaigns.

- Review campaign results and use insights to improve targeting and effectiveness.

Curated Experiences & Events

- Plan and deliver member experiences and engagement activities aligned with the brand.

- Manage execution from concept and partner onboarding to delivery and feedback.

- Work with partners and vendors to deliver premium member experiences.

- Ensure smooth on-ground execution with strong attention to detail.

Project, Vendor & Stakeholder Management

- Lead planning and execution across campaigns and experiences.

- Manage timelines, budgets, and deliverables.

- Manage agencies and vendors, including scope definition, negotiation, delivery tracking, and quality control.

- Coordinate with internal teams such as Brand, Digital, Loyalty, and Finance for smooth execution.

Budget & Performance Management

- Track spending across campaigns, digital media, and activations.

- Monitor ROI, engagement, and enrolment impact.

- Share regular reports and insights to improve campaign performance.

C. Skills / Qualities Required

- Ability to think strategically and support premium brand positioning and customer engagement

- Excellent project, stakeholder, and vendor management skills

- Strong experience in digital marketing, social media, and campaign execution

- Ability to analyse campaign performance and draw useful insights

- Basic understanding of performance marketing and paid media

- Understanding of content formats and social media practices

D. Key Interfaces

Internal Interfaces: Brand Marketing Team, Performance and Media Team, Loyalty Program Management, Design and Content Teams, Finance and Procurement Team

External Interfaces: Creative and Digital Agencies, Event Management Companies, Influencers and Brand Partners, Venue and Hospitality Partners, Vendors

E. Educational and Experience Requirements

Minimum Education Requirements: Master's degree in Marketing, Communications, or a related field

Experience -

- Minimum: 5-7 years in digital marketing, campaign management, social media, or brand activations

- Desired: Prior experience in loyalty programs, aviation, or premium brands preferred

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