Growth & Digital Marketing Manager

About the Role

AIRIQ 365 Limited is looking for a dynamic B2B Growth & Digital Marketing Manager to lead digital marketing initiatives, drive travel agent acquisition, and build brand visibility for the AIRIQ platform. The role will focus on B2B travel agent and partner acquisition (70%) and consumer brand promotion and travel product marketing (30%).

The selected candidate will manage end-to-end digital marketing strategy, paid campaigns, social media growth, and lead generation funnels.

Key Responsibilities

• B2B Lead Generation & Partner Acquisition
• Develop marketing campaigns to onboard partners and expand the travel agent network.
• Manage brand presence and engagement across Social Media platforms.
• Plan and execute: Travel promotions, destination campaigns, hotel deal promotion, short-form video and reels content.
• Performance Marketing & Paid Advertising: Facebook Ads, Instagram Ads, Messenger Ads and WhatsApp Ads.
• Manage Ads Ecosystem: Google Ads, YouTube Ads, LinkedIn Ads

Campaign goals include lead generation, partner acquisition, brand awareness, and hotel promotions.

Content Marketing

Create and manage marketing content including:

• destination promotions
• hotel promotions
• travel deals and campaigns
• blogs and travel guides
• social media creatives and videos

Content will be distributed across:

• website and blog
• social media platforms
• email campaigns
• digital communities

Email & WhatsApp Marketing

Execute marketing campaigns through:

• email marketing and newsletters
• partner onboarding emails
• WhatsApp Business campaigns
• broadcast messages for travel deals
• partner engagement groups

Influencer & Creator Marketing

Collaborate with:

• travel influencers
• travel bloggers
• YouTube travel creators
• Instagram travel content creators to increase brand visibility and engagement.

SEO & Search Marketing

Improve visibility through:

• SEO optimisation
• keyword strategy
• destination content
• Google search advertising
• remarketing campaigns

Marketing Funnel & Lead Conversion

• Design and manage lead funnels from:
• Awareness ? Engagement ? Lead Generation ? Partner Onboarding
• Including:

• landing pages
• lead capture campaigns
• remarketing campaigns
• CRM integration for lead tracking

Analytics & Performance Monitoring

Track campaign performance using tools such as:

• Google Analytics
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Search Console

Focus on:

• cost per lead
• campaign ROI
• partner acquisition growth
• website traffic and engagement

Preferred Candidate Profile

Experience

• 710 years in digital marketing, growth marketing, or performance marketing
• experience in travel / OTA / hospitality preferred
• experience in B2B marketing or partner acquisition campaigns preferred

Skills

• Meta Ads & performance marketing
• Google Ads campaign management
• LinkedIn marketing
• social media marketing strategy
• lead generation funnels
• marketing analytics

Key Performance Indicators

The role will be evaluated based on:

• B2B travel agent lead generation
• partner onboarding growth
• marketing campaign ROI
• cost per lead
• brand reach and engagement
• website traffic growth

Employment Type: Full-time

Location: Siliguri, West Bengal