Marketing Executive

Job Title: Executive- Marketing

Job Level: Junior

Report to: Harish Tiwari

Department: Marketing

Organization: Airpay Payment Services Pvt. Ltd (https://www.airpay.co.in/)

Location: Chandigarh

Key Responsibilities

Content Management:

• Schedule Push Notifications (PN), Carousel Banners, SMS, and Tickers.
• Upload and manage social media content for platforms like Facebook, Instagram, and LinkedIn.
• Create and schedule WhatsApp messages for internal and external merchants.
• Develop HTML mailers and schedule them for transacting and non-transacting merchants.
• Create and schedule voice blasts for merchants and customers.

• Create and upload blogs on WordPress websites.
• Maintain a social media calendar for festivals and events.
• Execute cross-selling and upselling campaigns for various services.
• Analyze campaign performance and generate actionable insights.

• Sort and manage acquisition databases

• Ensure marketing collaterals (QR stands, stickers, posters) are created, approved, printed, and dispatched.
• Handle translations for marketing materials and soundbox content.

• Coordinate with internal teams (finance, logistics, design, and business leads) and external vendors for smooth campaign execution.
• Collaborate with the enterprise and vyaapaar teams for merchant support and requirements.
• Manage communications with printing vendors and agencies for timely delivery of collaterals.

• Curate and explore opportunities for national and international events or awards.
• Manage holiday communication calendars for internal and external merchants.

• Proficiency in social media management, WordPress, and HTML-based mailer creation.
• Strong database management skills and ability to work with diverse merchant segments.
• Analytical mindset for tracking and optimizing campaign performance.
• Excellent organizational and multitasking skills with attention to detail.
• Strong communication skills for coordinating with internal teams and external stakeholders.

• If required