Senior & Junior Customer Insights Analyst Driving DataPowered Consumer

• Senior & Junior Customer Insights Analyst Driving DataPowered Consumer Strategies, Market Expansion, and Brand Storytelling for brighthush
• Company: Airtable
• Job Location: Remote (Work from home), India
• Employment Type: Full-time
• Salary: $19$38 an hour
• About Airtable

About brighthushbrighthush is more than a consumergoods brand; it is a catalyst for transformation across the beauty, wellness, and lifestyle arenas. With a portfolio that fuses premium skincare, cuttingedge wellness solutions, and lifestyle accessories, brighthush is redefining how brands connect with todays discerning consumers. Our DNA is built on curiosity, datadriven decision making, and an unwavering pursuit of excellence. Every product launch, marketing campaign, and brand initiative is anchored in deep, actionable insights that resonate with real people.

• At brighthush, we empower our teams to ask the hard questions, uncover hidden patterns, and translate raw data into stories that drive impact.
• About the Role
• If you are passionate about turning numbers into narratives and shaping the future of consumer experience, you belong with us.

Position OverviewWe are expanding our Customer Insights practice and are looking for two dynamic professionalsone Senior and one Junior Customer Insights Analystto join brighthush. These roles will serve as the bridge between consumer behavior and marketing strategy, ensuring that every campaign, product launch, and brand initiative is informed by rigorous research and clear, datadriven storytelling. The Senior Analyst will lead the team, mentor the Junior Analyst, and act as the primary liaison with crossfunctional stakeholders. The Junior Analyst will support research execution, data analysis, and insight communication while rapidly developing expertise under the Seniors guidance.

• Key Responsibilities
• Strategic Insight Development:Translate complex consumer data into actionable strategies that drive brand growth and market positioning.
• ConsumerCentric Research:Design, execute, and oversee both qualitative and quantitative research projects that uncover deep consumer motivations, preferences, and pain points.
• Agency Management:Partner with external research agencies, ensuring project scope, timelines, and budgets align with brighthush objectives.
• Methodology Design:Select the most appropriate research methodssurveys, focus groups, ethnography, digital analyticsand develop comprehensive data collection plans.
• Opportunity Identification:Analyze research findings to spot emerging trends, unmet needs, and new market opportunities, then champion these insights across crossfunctional teams.
• Insight Communication:Craft compelling presentations, dashboards, and written reports that translate data into clear, persuasive narratives for stakeholders at all levels.
• Data Governance:Ensure data quality, integrity, and compliance with privacy regulations, while maintaining robust documentation and knowledge sharing.
• Continuous Improvement:Stay abreast of industry best practices, new research tools, and analytical techniques, and implement them to enhance our insight capabilities.
• Essential Qualifications
• Degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• Proven experience in a customer insights or market research role, preferably within a consumer goods or retail environment.
• Strong command of both qualitative and quantitative research methodologies, including survey design, focus group facilitation, and data mining.
• Advanced analytical skills with the ability to synthesize disparate data sets into coherent, actionable insights.
• Proficiency in data visualization tools such as Power BI, Tableau, or similar platforms.
• Excellent written and verbal communication skills, with a track record of presenting complex findings to senior leadership.
• Strategic mindset, capable of linking consumer insights to business objectives and marketing strategies.
• Preferred Qualifications
• Experience managing endtoend research projects, including budgeting, timelines, and stakeholder coordination.
• Familiarity with advanced analytics techniques such as cluster analysis, conjoint modeling, or predictive modeling.
• Knowledge of digital analytics tools (Google Analytics, Adobe Analytics) and social listening platforms.
• Experience working with crossfunctional teamsproduct, brand, sales, and digitalto translate insights into action.
• Fluency in multiple languages, especially Thai and English, to support global research initiatives.
• Previous exposure to the Thai consumer market and an understanding of regional cultural nuances.
• Core Skills & Competencies
• Analytical Thinking:Ability to dissect complex data, identify patterns, and derive strategic recommendations.
• Storytelli .