Digital Marketing Manager

Experience

3 to 4 years in B2B digital marketing, demand generation, or performance marketing

Why This Role Matters

Today, nearly 70% of the B2B buying journey happens before the first sales conversation, making digital presence a critical driver of business growth. This role offers the opportunity to shape how Airtel B2B Africa engages customers during this decisive stage of their decision-making journey.

As organizations across Africa increasingly rely on digital channels to research and evaluate technology partners, youll play a pivotal role in ensuring Airtel B2B Africa is visible, relevant, and trusted at every touchpoint. By building impactful digital marketing strategies, creating compelling customer experiences, and strengthening our brand presence, youll help accelerate pipeline growth and position Airtel as the partner of choice for businesses across the continent.

Joining now means becoming part of a high-impact transformation where your work will directly influence customer engagement, market leadership, and long-term business growth in one of Africas most exciting B2B technology markets.

What you will Do

• 1) Owns the annual digital campaign calendar.
• 2) Manages all Airtel B2B Africa digital properties including website(s).
• 3) Runs campaign management and performance metrics. Coordinates OEM co-campaigns and MDF planning.
• 4) Scales social media and all digital channels. Partners with agency for creative production, media buying (LinkedIn, Google, programmatic), content, and A/B testing.

Where do they come from

1) Prior B2B SaaS Tech marketing experience mandatory.

2) Very strong digital/growth marketing background in a global environment managing digital operations at scale & must have launched multi-region growth GTMs with demonstrated success.

3) Should have managed global budgets of 1M USD + and have an expertise in tracking ROI dashboards across digital marketing metrices. Should have managed global websites & social media properties.

4) Has a very strong project & program management rigor, Expert in: email marketing, WatsApp marketing, SEM, SEO, AEO

5) Expertise in Powerpoint, Excel , CRM, MAP, Email , SaaS tools for marketing, AI tools proficiency, Tableau, Marketing Intelligence tools, Project Management tools