Market Intelligence & PMO

Experience: 4–5 years

Level: Manager

Why This Role Matters

Strong strategy needs credible evidence behind it, and strong execution rigor. As Airtel Business Africa sharpens its growth focus across OpCos, we need a consistent view of market potential, customer needs, competitive activity and emerging opportunities.

This role sits at the intersection of research, strategy, marketing PMO and execution-turning fragmented information into strategic recommendations, compelling leadership narratives and well-managed marketing initiatives.

What You Will Own

Market Sizing and Opportunity Assessment

• Build a consistent TAM, SAM and SOM methodology across OpCos, products, customer segments and industries.
• Triangulate internal data, primary research, secondary sources and expert inputs to create defensible estimates.
• Identify and prioritise opportunities based on market potential, competitive intensity and commercial viability.

Strategy and Executive Decks

• Develop strategy decks for annual planning, market prioritisation, portfolio strategy, leadership reviews and keynotes.
• Build concise, evidence-backed narratives for senior leadership and marketing strategy decks
• Own the strategic argument-not merely the presentation.

Competitive and Market Intelligence

• Establish a regular competitor-tracking cadence covering local, regional and global players.
• Monitor portfolios, and go-to-market activity.
• Produce market maps, competitor profiles and leadership briefs with clear business implications.

Marketing Project Management

• Manage selected marketing initiatives from planning through execution and closure.
• Define project scope, workplans, milestones, budgets, RACI and success metrics.
• Coordinate stakeholders across Group, OpCos, product, sales, finance and agency partners.
• Track timelines, dependencies, risks and outcomes through structured governance.
• Conduct post-program reviews and create reusable playbooks for multi-OpCo deployment.

Intelligence Infrastructure

• Build dashboards, repositories and reusable strategic frameworks.
• Establish a reliable source of truth for market, competitor and category intelligence.
• Use AI-enabled tools to accelerate research and synthesis while maintaining strong source validation and confidentiality.

What You Will Bring

• 4-5 years of experience in market intelligence, strategic research, corporate strategy, management consulting or marketing strategy.
• Demonstrated experience in market sizing, opportunity assessment and competitor analysis.
• Strong track record of developing senior-management or board-level strategy presentations.
• Experience managing cross-functional marketing or business projects in a global, matrixed environment.
• Sound understanding of business, marketing and financial metrics.
• Ability to work with incomplete data, build sensible assumptions and arrive at defensible conclusions.
• Excellent analytical, storytelling, stakeholder-management and project-management skills.
• MBA/PGDM from a leading business school preferred.

Technical Skills

• Hands-on knowledge of , and expertise in generative AI and research-automation tools is essential.
• Advanced PowerPoint and Excel skills.
• Proficiency in Tableau, Power BI or an equivalent visualisation platform.
• Familiarity with market-intelligence databases and research platforms.
• Experience with project-management tools such as Asana, Notion, Smartsheet or Microsoft Project.

Preferred Experience

• Exposure to B2B technology, telecommunications, SaaS, cloud or digital services.
• Experience working across multi-country environments.
• Prior engagement with analyst firms, research agencies or consulting organisations.

What Success Looks Like

Within the first 12 months, this person will have:

• Established a consistent market-sizing framework across priority OpCos.
• Implemented a dependable competitor-intelligence cadence.
• Improved the analytical quality of leadership strategies and presentations.
• Delivered priority marketing projects with stronger governance and accountability.
• Made market intelligence a regular input into strategic and investment decisions.