Product Marketing Specialist

Product Manager

We are looking for a skilled Product Marketing Manager to lead the development and execution of Products and Marketing strategies of our Data Centre services & solutions. Driving DC business with focus of penetration & profitability, which includes Capacity Planning, Business Enablement, Product designing, Pricing & Long-Term Strategy in Africa Data Centre Market. In this role you will work closely with cross functional teams, including Engineering, Sales, Marketing, Operations & finance to drive our business growth. You will be responsible for creating, positioning, messaging, competitive analysis and the GTM strategy for our offerings.

Deliverables (Maximum 5-6 key responsibilities)

• Product Positioning & Messaging:

• 1) Create Product offerings for Nxtra Africa in market
• 2) Develop compelling product positioning and messaging of DC services & solutions, tailored to various customer segments
• 3) Pro-active pre-sales support, regular customer meetings and presentations, bid, proposition and proposal development and data centre tours
• 4) Develop winnable solution as per customer needs own the solution end to end, in terms of pricing and sizing.
• 5) Contribute towards effective Data Center capacity management and ensure adherence to industry and company standard.

• Go To Market Strategy & Sales enablement:

• 1) Create and execute GTM strategies for new product launches ensuring alignment with Sales and other departments
• 2) Engage in the RFP submission for all Large deals. Engage closely with engineering team and meet the specifications sought by customers
• 3) Engagement with Hyper Scaler/ Cloud / OTT customer, to manage their Space and power requirement in Africa.
• 4) Work closely with Sales, Product Sales Specialists and Operations to ensure Nxtra continues to be competitive and at the forefront of the market

• Market Research & Analysis: analyse customer needs, and customer landscape
• Content creation & campaign management: Oversee the creation of Product related content, including blog, posts, whitepapers, brochure and web content. Closely work with marketing in creating the website for Nxtra and ongoing site updates
• Cross functional Collaboration: Partner with Sales, Engineering and operations team to align product marketing.
• Performance Metrics & Reporting : Measure & analyse the effectiveness of marketing programs and campaigns

Decision level

Prime: Final Decision Making authority, accountable to the Management

1. Revenue of Product - P&L
2. Product creation and pricing
3. Process definition and integration with finance, support, delivery, sales
4. GTM strategy
5. Selection of partners, audit of partnership tie ups

Shared: Decisions reached jointly with peers on a collective basis

1. Marketing campaigns, GTM plans with marketing team
2. Creation of Nxtra Website
3. GTM along with sales jointly
4. Process setup and integration

Contributory: Makes a major contribution to the entire solution, selling, relationship, execution plan for the customer.

Contribute Revenue, OB, Margins.

Demonstrate (Key competencies)

• Winning with others - Creates a win-win relationship internally and with customers/partners
• Act with passion, energy and can do attitude for achieving stretch team goals
• Effective Communication and technical presentation skills
• Ability to influence and get things done quickly
• Cross functional skills
• Analytical & Problem-Solving skills
• Aggressive appetite for driving the product P&L.
• Full ownership for solutions proposed and makes sure sales happened basis the solution
• Creativity (out-of-the box thinking) and Business Acumen
• Conflicts management skills to achieve mutual goals.
• Resilience
• Customer service orientation
• Result Orientation

Educational Level

Must have:

• Bachelors degree in engineering with MBA . Knowledge of Data Centers

Working Experience

Must have:

• 8+ years of experience
• 3 years of experience in Data Center and products
• Deep knowledge of DCMS market and competition
• Sound domain knowledge of verticals like BFSI, Retail, IT/ITes, manufacturing
• Ability to work effectively with cross functional teams in a fast-paced environment