Business Development Executive

Company: Aixor Digital

Department: Sales & Growth

Experience: 0–3 Years

Employment Type: Full-time

Were looking for a proactive, digitally savvy Business Development Executive who can help Aixor Digital acquire new clients and drive business growth.

Youll be responsible for identifying potential customers, initiating conversations, managing leads, presenting our services, and converting opportunities into successful business partnerships.

This is a digital-first sales role. Youll leverage modern platforms and tools like Meta, WhatsApp, email, LinkedIn and CRM systems to build a strong sales pipeline. In-person meetings and networking will also be part of the role when required.

1. Lead Generation & Outreach

• Identify potential businesses and decision-makers who need digital marketing or technology services.
• Generate leads through Meta platforms, Instagram, Facebook, LinkedIn, Google and other digital channels.
• Run targeted outreach campaigns through WhatsApp, email and social media.
• Research prospects and personalise communication based on their business needs.
• Explore networking, referrals and occasional in-person prospecting.

2. Lead Management & Conversion

• Handle incoming enquiries and marketing-generated leads.
• Initiate conversations and understand customer requirements.
• Qualify prospects based on budget, requirements, business goals and purchase intent.
• Schedule discovery calls and client meetings.
• Follow up systematically using WhatsApp, email and CRM tools.
• Move prospects through the sales funnel and convert qualified leads into customers.

3. Sales Pitching & Deal Closure

• Present Aixor Digitals services and value proposition to potential clients.
• Understand client pain points and recommend suitable digital solutions.
• Coordinate with internal teams to prepare proposals, quotations and presentations.
• Handle objections, negotiate commercials and close deals.
• Manage the sales process from initial enquiry to agreement and advance payment.

4. Client Relationship Management

• Build and maintain professional relationships with prospective and existing clients.
• Ensure timely communication and follow-ups.
• Coordinate smooth client onboarding and handover to delivery teams.
• Identify opportunities for repeat business, upselling and referrals.

5. Sales Operations & Reporting

• Maintain the sales pipeline and customer information in CRM.
• Track leads, conversations, meetings, proposals and closures.
• Monitor conversion rates and monthly revenue targets.
• Prepare regular sales performance reports.
• Experiment with new outreach strategies and tools to improve conversions.

• Meta: Instagram, Facebook and Meta Business Suite.
• WhatsApp: WhatsApp Business and customer communication.
• Email: Professional email outreach and follow-up campaigns.
• LinkedIn: Prospect research, networking and B2B outreach.
• CRM: Lead tracking, pipeline management and follow-up automation.
• Productivity: Google Workspace, spreadsheets and presentation tools.
• AI Tools: ChatGPT and other AI-powered tools for research, personalisation and productivity.

• Strong communication and persuasion skills.
• Comfortable initiating conversations with new people.
• Good understanding of social media and digital platforms.
• Ability to use digital tools for lead generation and sales.
• Strong follow-up, negotiation and closing skills.
• Self-motivated, organised and target-oriented.
• Willingness to attend client meetings and networking events when required.
• Interest in digital marketing, technology and business growth.

• Qualified leads generated.
• Outreach-to-response conversion rate.
• Discovery meetings scheduled.
• Proposals submitted.
• New clients acquired.
• Revenue generated and deals closed.
• Follow-up consistency and CRM hygiene.

The mindset were looking for: Dont just wait for leads. Find them, start conversations, build relationships and turn opportunities into business.

• At Aixor Digital, we value ownership, smart execution and people who know how to get things moving.