Manager - Customer Insights & Retention

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
3-9 years
Mumbai
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description

Description:


Research & Business Intelligence:


- Design and execute end-to-end research studies (Qual/Quant) to influence business strategy.


- Translate feedback into actionable business recommendations for product and marketing.


Lifecycle Marketing & Automation:


- Own the execution of WhatsApp, SMS, and Email channels using WebEngage and keep adding capabilities to reach out to customers better.


- Build, test, and optimize automated user journeys and personalized triggers.


End-to-End Project Ownership:


- Drive projects from ideation to final reporting with a strong "sense of ownership."


- Collaborate cross-functionally to ensure a unified customer experience.


Adaptive Strategy & Special Projects:


- Role Fluidity: Proactively identify gaps in our current processes and step in to solve them, even if they fall outside the traditional CRM scope.


- Agility: Comfortably take on "special projects" and additional responsibilities as business priorities shift.


Skills

Marketing

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