Digital Marketing Manager -Experience & Innovation

We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

For more information please visit www.akzonobel.com.

copyright 2023 Akzo Nobel N.V. All rights reserved.

Job Purpose

• The BU Digital Marketing Experience & Innovation Manager will be responsible for leading and delivering best in class customer experience and innovation across digital touchpoints for brand users in B2C and B2B space for SA region.
• Strategize the digital marketing journey, touchpoints, web and app experience in B2C and B2B on annual and quarterly basis.

Key Accountabilities

• Lead and execute the digital assets/platform development both for B2C and B2B brands. Ensure development of platform roadmap by capturing and prioritizing local country requirements and agree on delivery timelines of those with global teams
• Delivering web experience and supporting the companys digital/online marketing strategy to drive online acquisition through adoption of digital technology covering areas such as channels from user experience, user journey, search engine optimization (SEO), search engine marketing (SEM), AB testing and re-targeting
• Collaborate with internal teams and external agency to create, develop and manage content / new online campaign idea for Company’s web/online presence and ensure content relevance and delivering website engagement.
• Managing IT, Risk and Group and users on regulatory and internal due diligence, users testing and remediation requirements relating to digital platforms.
• Work with Global Digital Analyst in the analysis of Adobe Analytics to generate site engagement, online leads acquisition opportunities.
• Build and execute web analytics and reporting mechanism for measuring effectiveness, benchmark and optimizing of media campaigns. Establish standard KPI framework and drive closely by robust governance
• Adapt and deploy google algorithm updates, content structures, link building, and continuously feedback to content teams on developing search engine friendly content.
• Handle large media budgets in multi country environment. Drive high accuracy in media execution and forecast for future campaigns by prioritizing and through close collaboration with various teams.
• Influence regional/country team and drive partnership with agency/media teams to ensure collaborative approach in developing and executing digital programs
• Explore, evaluate and built roadmap for new technology both in media and platform space to ensure our brands deliver best in class user experience

Experience

• Minimum 5-8 years’ experience in digital marketing, website design and maintenance, app marketing experience and in-depth understanding of digital metrics
• 2 years or more of experience incorporating digital marketing strategies in driving web traffic and conversion with the aim of improving user experience.

Education

• Bachelor degree is a must

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 37255