Regional Marketing Specialist

About AkzoNobel

Since 1792, weve been supplying the innovative paints and coatings that help to color peoples lives and protect what matters most. Our world class portfolio of brands including Dulux, International, Sikkens and Interpon is trusted by customers around the globe. Were active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. Its what youd expect from a pioneering and long-established paints company thats dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow. Lets paint the future together.

For more information please visit www.akzonobel.com

2024 Akzo Nobel N.V. All rights reserved.

Job Responsibilities

Job Purpose

Role -Collaborates with Regional Marketing Manager to translate global strategies, market research, and customer insights into a detailed regional segment plan with key tactical actions; coordinates marketing and product activities to drive successful execution.

• Analyse market data, customer needs, and competitive landscape to identify high-potential Market/segment opportunities and maintain competitive advantage insights in collaboration with sales teams.
• Translate global segment strategies, market research, and customer requirements into detailed country level & regional marketing plans, including prioritized tactical actions.
• Develop and execute regional marketing campaigns, communication plans, and new product launch promotions (sales tools, collateral, color cards) in alignment with BU Marketing Communications, ensuring brand compliance.
• Manage regional digital tools content, analyse performance, and oversee localized (multi-language) marketing materials.
• Partner closely with sales to track projects/customers via CRM, support key sales activities, and participate in trade shows/events (creating presentations, scripts, and coordinating team presence).
• Participate in regular product lifecycle reviews and champion complexity reduction and short-term improvement initiatives (LWR) together with R&D & product management.
• Maintain deep technical product knowledge, monitor industry trends/sales techniques, and prepare concise trend summaries for management.
• Support Marketing & Pricing Excellence programs and contribute to industry publication media plans and story development with BU Communications.
• Compliance: Adhere to all corporate/site policies, HSE standards, and applicable regulations.

Key Behavioral Competencies:

Experiences & Job Requirements:

• Demonstrates strong performance orientation
• Showcase organizational acumen
• Solid interpersonal and influencing ability
• Willingness to search for regional and customer insights that can enable differentiation in approach
• Minimum of Bachelors degree in Marketing/Business
• At least 4+ years of experience in a commercial environment
• Ideally experience in more than 1 area of marketing and/or sales
• Some work experience in a tech/tech service role is an advantage
• Analytical mind with good financial acumen

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 51202