Senior Digital Marketing Manager-Corporate Services

Job Requisition ID: 159829
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview Of The Role
Sr.Digital Marketing Manager will be responsible for overseeing and implementing Blue App CRM Marketing channels, managing the App CMS, Mobile attribution tool, and Marketing Automation tools.
Also you will collaborate with the Digital Marketing team and the Tech/Data team on implementing changes to our system to enhance the performance of our digital strategies and grow our digital presence.
What You Will Do

• Responsible for managing and optimising the Blue “Mar-Tech” platform (Monday.com, Bloomreach, CMS.
• Lead the in-app games strategy, implementation and management of Blue Games in the Blue App aligned with Blue key business goals in collaboration with Product & Tech team.
• Collaborate with the product development team to integrate marketing goals with Content Management System (CMS) capabilities, ensuring alignment with content strategies.
• Develop training materials and conduct sessions for marketing teams to effectively utilise the CMS, empowering them to manage and optimize content autonomously.
• 
  Define and achieve the CRM KPIs aligned with overall Marketing and business Goals.
• CRM campaigns planning and continuous optimizations to align and achieve CRM KPIs , working closely with Brands.
  

Required Skills To Be Successful

• Familiarity with Marketing Automation, CMS platforms, and Mobile Attribution tools such as HCL DX, IBM WebSphere, monday.com, Bloomreach, Firebase, and Adjust is a plus.
• Knowledge of Agile technology is beneficial.
• Strong attention to detail and excellent communication skills.
• Collaborative mindset and the ability to thrive in a fast-paced environment.
  

What Equips You For The Role

• Bachelors degree in Marketing, Product Marketing, IT, or a related field.

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  Get Hired
  At least 7 years of experience in marketing technology and platforms, focusing on CRM loyalty.
• Proven experience in team management.
• Hands-on expertise in CRM loyalty marketing, including a solid understanding of concepts and best practices.
  

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
Additional Internal Information:

• Reports to:Head of Performance Marketing
• Band: H
  

Note:-
You must have been an Al-Futtaim employee for at least 18 months in order to be considered.
You must inform your HRBP in confidence of your application.
Please note that this vacancy may be advertised externally in the next week so apply without delay.