Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across various platforms including Google Ads, social media, and email marketing.
• Develop and implement SEO/SEM strategies to increase website traffic and improve search engine rankings.
• Create engaging content for websites, blogs, email campaigns, and social media channels.
• Monitor and analyze campaign performance using tools like Google Analytics, and provide actionable insights and reports.
• Manage social media platforms and build a strong online presence through consistent branding and messaging.
• Collaborate with design and development teams to ensure effective landing pages and user experience.
• Stay updated with the latest digital marketing trends and best practices.
• Support lead generation initiatives and nurture online sales funnels.
• Maintain brand consistency across all digital channels.

Requirements:

• Bachelor s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in a tech or IT company.
• Strong knowledge of SEO, Google Ads, social media marketing, and content creation.
• Proficiency in tools such as Google Analytics, Search Console, SEMrush, or HubSpot.
• Creative mindset with attention to detail and ability to manage multiple projects.
• Excellent communication and analytical skills.
• Ability to work independently and collaboratively in a fast-paced environment.