Marketing Executive

Job description:

Marketing Executive – Resort & Beach Club

We are looking for a proactive Marketing Executive to lead all marketing initiatives at our resort and beach club. As the sole marketing professional on-site, you will play a crucial role in shaping the resort's brand, driving guest engagement, and enhancing revenue growth. This role reports directly to the Corporate VP of Marketing & Revenue and the General Manager, ensuring a strategic alignment between business objectives and marketing efforts.

Key Responsibilities:

• Marketing Strategy & Implementation: Develop and execute innovative campaigns to increase brand awareness, guest engagement, and bookings.
• Brand Identity & Content Creation: Manage all marketing materials, digital content, and promotional assets to maintain a strong and cohesive brand presence.
• Social Media & Online Reputation: Oversee social media engagement, guest reviews, and digital advertising to boost visibility and audience reach.
• Guest Engagement & Loyalty Programs: Design promotions and loyalty initiatives to encourage repeat visits and enhance customer satisfaction.
• Revenue Optimization & Collaboration: Work closely with the General Manager and Corporate VP to align marketing efforts with revenue targets.
• Public Relations & Community Partnerships: Build relationships with local influencers, media outlets, and strategic partners to enhance brand positioning.
• Competitor Analysis & Market Trends: Monitor industry developments to refine marketing strategies and maintain a competitive edge.
• Event Marketing & Resort Activations: Plan and promote resort events, beach club experiences, and seasonal campaigns to drive foot traffic.

Ideal Candidate Profile:

• Previous experience in marketing, preferably within hospitality, luxury resorts, or lifestyle brands.
• Strong digital marketing, content creation, and social media management skills.
• Ability to work independently, managing the resort's full marketing function with direct input from leadership.
• A results-driven mindset with a passion for creating compelling guest experiences.

• This role offers an autonomous yet highly collaborative environment, where creativity and strategic thinking are key to shaping the resort's success.
• Job Type: Full-time (Onsite)
• Ability to commute/relocate:

• Abu Dhabi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing in Hotels & Resort: 2-3 years (Preferred)

Compensation & Benefits:

• Salary: AED 3,500 – AED 4,000 per month
• Accommodation: Provided

Location:

• Abu Dhabi (Required)