Marketing & User Acquisition Manager (Remote – Middle East)

We are seeking a strategic and performance-oriented Marketing & User Acquisition Manager on behalf of a global client that provides solutions to businesses worldwide. This role supports both their Game Development and Mobile App teams, leading go-to-market execution, scaling user acquisition, and optimizing monetization across global markets. You will play a key role in launching, growing, and sustaining our apps and games in competitive digital marketplaces. Key Responsibilities Develop and execute full-funnel marketing strategies across pre-launch, launch, and post-launch stages. Plan and manage soft launches, test acquisition channels, and optimize based on KPIs such as CPI, LTV, ROAS, and retention. Lead paid user acquisition campaigns across Meta, Google Ads, TikTok, Unity, and other DSP platforms. Oversee App Store Optimization (ASO) including keyword strategy, creative testing, and store listing improvements. Track and analyze campaign performance using tools such as AppsFlyer, Adjust, and Firebase. Align acquisition strategies with monetization models (IAPs, ads, virtual currency) to maximize revenue. Collaborate closely with Product, Design, Engineering, and Data teams to ensure successful launches. Support lifecycle marketing initiatives including retargeting, push notifications, email campaigns, and influencer partnerships. Requirements Minimum 3 years of experience in mobile user acquisition, growth marketing, or digital product marketing. Experience working on both mobile games and non-gaming apps or digital consumer products. Strong analytical mindset and performance marketing expertise. Bachelor's degree in Marketing, Business, Communications, or related field. Professional working proficiency in English (Arabic/Kurdish preferred).

Alchemy Global Talent Solutions