Content Strategist

Role & responsibilities

• Develop and own the content strategy and monthly content calendar across Instagram, YouTube, LinkedIn, blogs, email, and WhatsApp, aligned with brand awareness, growth, and enrollment goals.
• Understand the target audience, including students and working professionals, and create content that addresses their questions, challenges, and career aspirations.
• Define and maintain a consistent brand voice, messaging, and communication style across all platforms.
• Write, edit, and review high-quality content, including social media posts, video scripts, landing pages, blogs, campaign copy, and marketing communications.
• Brief and coordinate with writers, designers, and video editors to ensure content quality and timely execution.
• Repurpose content across multiple formats and platforms to maximise reach and engagement.
• Plan and execute SEO-driven content initiatives, including keyword research, content briefs, and on-page optimisation.
• Track and analyse content performance using metrics such as reach, engagement, leads, and conversions.
• Conduct content experiments with hooks, formats, headlines, and CTAs to improve performance.
• Research competitors, industry trends, and audience behaviour to identify content opportunities.
• Collaborate with growth and sales teams to understand learner queries and create content that drives interest and conversions.
• Convert workshops, events, student stories, and team experiences into engaging brand content.

Preferred candidate profile

• 2+ years of experience in Content Strategy, Content Marketing, Copywriting, or a similar role.
• Excellent written and verbal communication skills, with a strong command of English.
• Strong understanding of content strategy, marketing funnels, audience engagement, and conversion-driven content.
• Experience planning and managing content calendars across multiple digital platforms.
• Ability to write compelling social media content, video scripts, blogs, landing-page copy, and campaign messaging.
• Basic understanding of SEO, keyword research, and content distribution.
• Comfortable analysing content performance metrics, including reach, engagement, leads, and conversions.
• Ability to guide and provide constructive feedback to writers, designers, and video editors.
• Strong organisational skills and ability to manage multiple projects and deadlines in a fast-paced startup environment.

Good to Have

• Experience in EdTech, D2C, consumer internet, or startup environments.
• Experience scripting short-form and long-form video content.
• Familiarity with Google Analytics (GA4), Google Search Console, and social media analytics tools.
• Experience writing content for paid advertisements and sales campaigns.
• Experience managing or mentoring a small content team.