Creative Lead

About the Role

We are looking for a Creative Lead who can combine vision with execution. This role will lead the efforts across graphic design, video editing and shoot teams to create high-quality, performance-driven, and brand-consistent creatives across platforms including social media, YouTube, performance ads, app creatives, website assets, and brand campaign launches.

This is not just a conceptual role were looking for someone who can:

• Think creatively
• Execute practically
• Manage teams effectively
• And measure performance consistently

Experience: 5–6 Years
Reporting To: Brand Manager
Team: Brand & Creative

Mission

The mission of the Creative Lead is to ensure Alice Blue’s brand is visually strong, strategically aligned, performance-focused, and consistently executed across every platform.

Key Responsibilities

1. Creative Strategy & Brand Direction

• Help shape and evolve Alice Blue’s visual identity across digital platforms
• Ensure brand consistency across social media, app, YouTube, website, and campaign creatives
• Translate marketing and business objectives into strong creative concepts
• Raise the overall design and video quality benchmark of the brand

2. Graphic Design

• Lead and mentor the graphic design team
• Review and approve creatives before publishing
• Guide execution for:
• Social media posts
• Ad creatives (performance marketing)
• App banners & UI creatives
• Landing page visuals
• Campaign key visuals
• Ensure quick turnaround without compromising quality

3. Video & Production

• Lead video editors and oversee video storytelling quality
• Supervise video shoots including:
• Social media reels
• YouTube long-form content
• App walkthrough videos
• Brand campaigns
• Ensure scripting, editing, transitions, hooks, and retention strategies are strong
• Improve video quality standards (visuals, pacing, storytelling, thumbnails)

4. Team Management & Ownership

• Manage workload allocation across design and video teams
• Set clear creative expectations and quality benchmarks
• Conduct regular reviews, feedback sessions, and performance evaluations
• Build structured workflows for faster and smoother execution
• Help hire and train creative talent when required

5. Reporting & Performance Tracking

• Create monthly creative performance reports
• Work closely with social media and performance teams to:
• Analyse what creatives perform best
• Improve CTRs, watch time, and engagement
• Track turnaround times, output quality, and efficiency metrics
• Present creative performance insights to leadership

6. Cross-Functional Collaboration

• Work closely with:
• Content team
• Social media team
• Performance marketing team
• Product/app team
• Align creative output with business goals and campaign objectives

Required Skills

• 5-6 years of experience in creative roles (Design / Video / Brand)
• Strong understanding of social media creative trends
• Deep knowledge of:
• Graphic design principles
• Video storytelling and editing formats
• Performance ad creatives
• Strong organisational and reporting skills
• Ability to manage multiple projects simultaneously
• Strong communication and stakeholder management skills

Expertise

• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
• Canva (advanced usage)
• Understanding of motion graphics
• Familiarity with analytics dashboards (for performance understanding)
• Experience with shoot planning & production workflows

What We’re Looking For in You

• A creative thinker who also understands performance
• Someone who balances aesthetics with business goals
• A leader who builds teams, not just tasks
• Comfortable with accountability and ownership
• Obsessed with improving creative quality month after month