Social Media Lead

Social Media Analytics & Reporting

• Scale social media presence with the right target metrics such as engagement, shares, followers/subscribers e.t.c
• Track and analyse performance across platforms including Instagram, YouTube, LinkedIn, X (Twitter), and the Alice Blue Community page.
• Create weekly, monthly, and campaign-level reports covering reach, engagement, watch time, retention, follower growth, CTRs, and conversions
• Break down performance by content type (reels, shorts, long-form videos, static creatives, carousels, lives)
• Help manage community and brand reputation online using ORM tools.

Data-Driven Insights & Optimisation

• Analyse content performance to understand what works, what doesnt, and why
• Provide actionable recommendations on content formats, hooks, posting cadence, and platform focus
• Conduct A/B testing on creatives, captions, thumbnails, video lengths, and posting times
• Benchmark Alice Blue’s social performance against competitors and industry standards
• Improve retention, watch time, and engagement through performance-led content strategy

Campaign & Influencer Analysis

• Lead end-to-end execution of brand and product campaigns
• Plan and execute campaigns around market events, product updates, and financial awareness initiatives
• Optimise campaigns based on real-time performance metrics
• Track performance of social media campaigns and brand initiatives
• Analyse influencer and presenter performance using engagement quality, audience relevance, and ROI metrics
• Support influencer selection and optimisation through data-backed insights

Cross-Functional Collaboration

• Work closely with content writers, designers, video editors, and presenters
• Support brand team with actionable social insights
• Present learnings and recommendations to senior stakeholders in a clear, concise manner