Product Manager

Purpose of the role:

• We are seeking a dynamic and experienced product manager to drive comprehensive marketing efforts for our orthopedic large joint (knee and hip) product portfolio.
• This role will encompass upstream and downstream marketing, digital marketing, medico-
• marketing, and the design and execution of medical education and clinical programs.
• The ideal candidate will possess a strong blend of strategic vision, operational expertise, and
• industry knowledge to drive brand growth, ensure clinical adoption, and establish a trusted market
• presence

Roles & Responsibilities:

1. Product Management:
• Market Launches: Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.
• Marketing Collateral: Creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials.
• Marketing Communication: Craft and deliver compelling messaging across all channels to build brand equity and drive sales.
• Digital Marketing: Drive the social media and digital strategy for the product and new launches
• Create Medico-marketing initiatives to drive learning and uptake of portfolio
2. Stakeholder engagement:
• Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.
• Represent the company at conferences, customer meetings, and industry events.
3. Data Analysis:
• Analyzing primary and secondary data trends and sharing insights with leadership team
• Work on demand planning and forecasting based on data analysis and trends
4. Vendor Management:
• Identify and recommend new vendors and support vendor registration process to ensure contracting
• Follow up for delivery of content/material. Ensure adherence to timelines and requirements

Skills & Qualifications:

• Strategic orientation to drive business
• Planning and execution, preferably in a fast-paced environment.
• Ability to handle multiple tasks and prioritize effectively.
• Attention to detail and a strong focus on accuracy.
• Problem-solving skills
• Ability to analyze data and generate insights
• Proficiency in Microsoft Office (Excel, Word, etc.).
• Collaboration and team player