AllThingsBaby - Head/Lead - Growth Marketing - Performance Retention - D2C Vertical

Head of Growth / Growth Lead

Location : Lower Parel, Mumbai

Reporting to : Founder's

Role Overview :

We are looking for a strategic and execution-driven Growth Leader to own and accelerate revenue across digital channels. This role will be responsible for driving customer acquisition, improving retention, and optimizing the end-to-end funnel to unlock scalable and sustainable growth.

Key Responsibilities :

1. Growth Strategy & Planning

• Define and lead the company's growth roadmap across paid, organic, referral, and partnership channels
• Build and manage revenue forecasting models aligned with marketing, category, and channel goals
• Identify and unlock new customer segments, markets, and growth opportunities

2. Performance Marketing & Acquisition

• Own and scale performance marketing across platforms such as Meta, Google, affiliates, and emerging channels
• Drive CAC efficiency through continuous experimentation, audience segmentation, and creative optimization
• Collaborate with creative and content teams to build high-performing campaign assets

3. Retention & Lifecycle Management

• Drive repeat purchase, subscription, and customer lifetime value (LTV)
• Build and optimize CRM journeys across email, WhatsApp, and push notifications
• Develop loyalty programs and lifecycle strategies to improve engagement and retention

4. Conversion & CRO (Digital Revenue Optimization)

• Own and optimize key funnel metrics including CTR, CVR, AOV, bounce rate, and cart abandonment
• Partner with product and tech teams to enhance website performance, UX, and personalization
• Lead experimentation initiatives to improve conversion rates and onsite engagement

5. Analytics & Insights

• Build and manage dashboards tracking marketing ROI, LTV:CAC, and cohort performance
• Translate data into actionable insights and drive quarterly growth strategies
• Establish a strong data-driven culture across marketing and growth functions

Qualifications & Experience

• 10-14 years of experience in growth, performance marketing, or revenue leadership roles
• Prior experience in marketplaces, eCommerce, or consumer brands is strongly preferred
• Deep understanding of digital marketing levers, attribution models, and funnel optimization
• Strong analytical skills with hands-on experience in tools such as GA4, Mixpanel, CleverTap, Shopify Analytics, Looker, or Power BI
• Proven ability to work cross-functionally with product, creative, and business teams
• Strategic thinker with a strong bias for execution, experimentation, and results

Why Join Us?

At All Things Baby, you'll have the opportunity to shape the growth journey of a fast-scaling, consumer-first brand in the baby and parenting ecosystem. This is a high-impact leadership role with direct influence on revenue, customer experience, and brand evolution.