Founders Office - Business Finance

About All Things Baby All Things Baby (ATB) is a leading omnichannel baby and kids retail company in India, representing a portfolio of globally renowned international brands. ATB operates across exclusive brand stores, e-commerce, marketplaces, and distribution, with a strong focus on customer experience, sustainable growth, and long-term brand building. This role sits at the heart of ATBs Brands Business and directly contributes to P&L management, profitability, and strategic decision-making.

Role Overview :The Business Finance role will act as a strategic finance partner to the Brands, Retail, E-commerce, and Operations teams. The role will own financial planning, performance tracking, and business analytics across ATBs omnichannel operations, enabling informed decisions and profitable growth.

• Responsibilities
• ● Lead annual budgeting, quarterly forecasting, and monthly rolling forecasts across omnichannel businesses
• ● Track actuals vs budget and provide variance analysis with actionable insights
• ● Develop detailed financial models for revenue, margins, costs, and cash flows Business Partnering
• ● Act as a finance partner to Retail, E-commerce, Marketing, Supply Chain, and Operations teams
• ● Support pricing, promotions, discounting, and campaign ROI analysis
• ● Monitor KPIs such as GM%, contribution margin, inventory turns, sell-through, CAC, and ROAS
• ● Present monthly performance reviews to senior management Cost & Margin Management
• ● Analyze cost structures across stores, warehouses, logistics, and digital channels
• ● Drive margin improvement initiatives through cost optimization and process efficiencies
• ● Assist in fund-raising, board decks, and investor reporting as required 
• Qualifications
• · CA / MBA (Finance) / CFA preferred
• · 4–8 years of experience in Business Finance / FP&A
• · Strong FP&A, budgeting, and financial modeling skills
• · Deep understanding of retail / e-commerce / omnichannel business models
• · Strong stakeholder management and communication skills
• · High attention to detail with a strategic mindset Qualifications & Experience
• · Prior experience in retail, D2C, e-commerce, or consumer businesses preferred