Almonds - Manager - Digital Marketing

Paid Advertising & Campaign Management:

• Develop, execute, and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other PPC platforms.
• Monitor campaign performance and make data-driven adjustments to improve ROI, CTR, CPC, and overall conversions.
• Conduct keyword research, audience targeting, A/B testing, and bid management.
• Prepare periodic performance reports and present insights to leadership teams.

Social Media Strategy & Management:

• Manage and grow the companys presence across LinkedIn, Instagram, Facebook, Twitter, and emerging social platforms.
• Plan and execute social content calendars aligned with brand messaging and business goals.
• Engage with followers, respond to comments/messages, and foster strong online communities.
• Collaborate with design teams to produce creative assets (posts, videos, reels, stories, etc.

Lead Generation & Performance Marketing:

• Develop and implement effective lead generation strategies through paid ads, landing pages, automation, and remarketing.
• Track lead quality and conversion metrics, working closely with the sales team to optimize targeting and funnel performance.
• Build and manage lead nurturing workflows using CRM and marketing automation tools.

Branding & Content Marketing:

• Drive brand awareness campaigns across digital channels to strengthen brand visibility and engagement.
• Collaborate with content writers and designers to create blog posts, email campaigns, banners, and marketing collaterals.
• Ensure consistent brand tone, messaging, and visual identity across all digital touchpoints.

Analytics, Reporting & Optimization:

• Track, measure, and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Google Tag Manager, and similar platforms.
• Generate insights to refine marketing strategies and ensure optimal performance.
• Conduct competitor analysis and market research to identify trends and opportunities.

Innovation & Trend Awareness:

• Stay updated with the latest digital marketing trends, tools, algorithm changes, and best practices.
• Identify opportunities for new platforms, marketing technologies, or growth strategies.
• Test emerging trends such as automation, AI tools, influencer marketing, and video campaigns.

Required Skills & Qualifications:

• 5-8 years of proven experience in digital marketing roles.
• Strong expertise in Google Ads, Facebook/Meta Ads, PPC, and social media advertising.
• Hands-on experience managing corporate social media pages across multiple channels.
• Proficiency in digital tools: Google Analytics, Google Tag Manager, Facebook Business Manager, SEMrush/Ahrefs, Mailchimp, HubSpot, etc.
• Experience with lead generation, landing pages, and funnel optimization.
• Strong analytical mindset with the ability to interpret data and make actionable decisions.
• Excellent communication, creativity, and project management skills