Marketing Manager Account-Based Marketing

Role Overview

We are looking for an experienced, results-driven Marketing Manager with strong expertise in B2B Account-Based Marketing (ABM), particularly through LinkedIn. The role will drive targeted marketing initiatives, engage key decision-makers, strengthen brand visibility, and generate qualified business opportunities in close partnership with sales and business development teams.

Key Responsibilities

• Develop and execute account-based marketing strategies for identified target accounts, industries, and decision-makers.
• Plan and manage LinkedIn marketing activities, including organic content, sponsored campaigns, audience targeting, and lead generation.
• Research target accounts, map buying committees, understand customer needs, and build account-specific engagement plans.
• Coordinate the creation of thought-leadership posts, case studies, campaign content, presentations, and other marketing assets.
• Work closely with sales and business development teams to align campaigns with pipeline priorities and revenue objectives.
• Build lead-nurturing journeys and engagement programs that move prospects through the marketing and sales funnel.
• Track campaign performance, engagement, conversion rates, cost per lead, MQLs/SQLs, and contribution to the sales pipeline.
• Strengthen the organization's B2B digital presence and continuously improve campaign effectiveness using data and market insights.

Required Skills and Experience

• 8-15 years of overall marketing experience, including substantial hands-on B2B Account-Based Marketing experience.
• Demonstrated expertise using LinkedIn for account targeting, demand generation, prospect engagement, and business development.
• Working knowledge of LinkedIn Campaign Manager, CRM platforms, marketing automation, and digital analytics tools.
• Strong understanding of B2B buyer journeys, segmentation, lead generation, funnel management, and campaign optimization.
• Excellent communication, content development, analytical, presentation, and stakeholder-management skills.
• A data-driven approach with a clear focus on measurable business outcomes.

Preferred Background

Experience in B2B services, technology, IT services, BPM/CX, talent solutions, staffing, or other enterprise-focused businesses is preferred. Exposure to campaigns targeting CXOs, HR leaders, procurement heads, and other senior decision-makers will be an advantage. International or multi-location marketing experience is desirable.

Key Performance Indicators (KPIs)

• Qualified leads and sales-qualified leads generated from target accounts.
• LinkedIn campaign engagement, conversion rates, and target-account penetration.
• Contribution to sales pipeline and business development opportunities.
• Campaign ROI and cost per qualified lead.
• Effectiveness of collaboration with sales and business development teams.

Educational Qualifications

Bachelors degree in Marketing, Business Administration, Communications, or a related discipline. An MBA in Marketing or a relevant postgraduate qualification will be an advantage.

Location Preference

Panchkula is the preferred location. Candidates based in Chandigarh, Mohali, Panchkula, or nearby locations may also be considered.

Ideal Candidate Profile

A strategic yet hands-on B2B marketer who can use LinkedIn and account-based marketing to reach the right decision-makers, create meaningful engagement, generate qualified business opportunities, and deliver measurable commercial results.

Application: Interested candidates should share an updated CV highlighting their ABM experience, LinkedIn campaigns handled, and measurable lead-generation achievements.