Head - Social Media & Brand Marketing - D2C Consumer Startup

Head - Social Media & Brand Marketing (Early-stage D2C Consumer Startup | India)

We are hiring for a 0- 1 D2C consumer and lifestyle startup looking for a strong, creative, and hands-on Head of Brand & Social Marketing to build and scale the brand identity and communication across channels.

Key Responsibilities:

• Lead the development and scaling of the brand's identity, positioning, and communication across all online and offline channels.
• Own end-to-end social media strategy, content planning, creative direction, and visual storytelling.
• Drive influencer marketing, creator partnerships, and UGC initiatives to enhance brand authenticity and reach.
• Collaborate closely with performance marketing and growth teams to create high-converting campaigns and content.
• Partner with revenue and growth functions to drive acquisition, engagement, retention, and brand recall.
• Own full-funnel campaign execution-from concept and storytelling to design and launch.

Requirements:

• 6-8 years of experience in branding, social media, content marketing, or growth marketing.
• Prior experience working with D2C, consumer-tech, lifestyle, beauty, fashion preferred
• Proven experience in building or scaling a brand
• Strong understanding of consumer psychology and storytelling targeted at modern parents.
• High ownership mindset with the ability to thrive in a fast-paced, ambiguous 0- 1 environment.
• Excellent creative instincts with a sharp focus on business impact and results.