Social Media & Digital Marketing Specialist

Key Responsibilities

• Develop and implement social media and digital marketing strategies.
• Manage and maintain social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Create, plan, and publish engaging content, including posts, videos, reels, and promotional creatives.
• Plan and execute digital advertising campaigns using Meta Ads and Google Ads.
• Monitor social media engagement, reach, and overall campaign performance.
• Implement SEO and other digital marketing techniques to improve online visibility.
• Coordinate with internal teams and creative agencies for content development and promotions.
• Analyse digital marketing trends, audience behaviour, and competitor activities.
• Prepare performance reports and recommend strategies for improvement.
• Ensure consistency in brand identity and communication across all digital platforms.

Required Qualifications & Skills

• Any Graduate or Postgraduate.
• Minimum 3-5 years of relevant experience in social media management and digital marketing.
• Strong knowledge of social media platforms, Meta Ads, Google Ads, SEO, and digital marketing tools.
• Skills in content creation, copywriting, and campaign management.
• Good communication, creativity, analytical, and coordination skills.