E-Commerce & Digital Marketing Executive

1. Shopify Website Development & Management

• Build, customise, maintain and manage the companys Shopify website.

• Set up Shopify themes, apps, plugins and third-party integrations.

• Ensure smooth website functionality, user experience and mobile responsiveness.

• Manage website updates, product pages and promotional banners.

2. E-Commerce Operations

• Manage product listings, descriptions, images, pricing and inventory.

• Process and monitor online orders, payments, deliveries and returns.

• Manage promotions, discount codes and online store operations.

• Ensure smooth integration with shipping and logistics providers.

3. Payment Gateway Integration

• Set up and manage payment gateway integrations, including Stripe, Tabby, Tamara and Apple Pay.

• Coordinate payment processing and troubleshoot transaction-related issues.

• Ensure secure and seamless checkout experiences.

4. Digital Marketing & Advertising

• Plan and execute digital marketing campaigns across Meta Ads and Google Ads.

• Manage advertising budgets, targeting, retargeting and campaign optimisation.

• Implement SEO strategies to improve organic website traffic.

• Develop strategies to increase website visitors, leads and online sales.

5. Social Media Management

• Manage Instagram, Facebook and other relevant social media platforms.

• Develop content calendars and manage regular posting schedules.

• Create engaging posts, stories, reels and promotional campaigns.

• Monitor engagement, audience growth and customer enquiries.

6. Content Creation

• Create attractive marketing graphics, product visuals and promotional materials.

• Produce short-form videos and reels using Canva, CapCut or similar tools.

• Coordinate product photography and creative content requirements.

7. Data Management & Analytics

• Maintain accurate product, customer, sales and marketing data.

• Monitor website traffic, conversion rates and advertising performance.

• Prepare regular reports and recommend improvements based on performance data.

8. Coordination & Operations

• Coordinate with suppliers, vendors, photographers and service providers.

• Ensure smooth day-to-day e-commerce operations.

• Identify opportunities to improve online sales and operational efficiency.