Digital Marketing Executive

Company Description Amarnaathh Engineering is a leading manufacturer and turnkey project solutions provider for the medical textile, healthcare, hygiene, non-woven, and textile processing sectors. Headquartered in Coimbatore, India, the company delivers end-to-end solutions, including plant planning, equipment supply, installation, commissioning, operator training, and technical support. Its portfolio includes absorbent cotton processing plants, surgical cotton systems, gauze and bandage production lines, medical disposable product facilities, bleaching plants, and textile processing equipment. With a strong focus on engineering excellence, reliability, and quality, Amarnaathh Engineering serves customers across India and international markets. The company emphasizes long-term partnerships and sustainable production solutions for global healthcare and medical textile manufacturing.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Coimbatore. The Digital Marketing Executive will plan and execute digital marketing campaigns to promote Amarnaathh Engineerings products and turnkey solutions across online channels. Responsibilities include managing social media profiles, creating web content for the company website and digital platforms, and monitoring campaign performance using web analytics tools. The role involves coordinating with internal teams to gather technical information, translating it into clear marketing messages, and ensuring consistent branding and communication. The Digital Marketing Executive will also support lead generation, track key performance metrics, and contribute ideas to improve online visibility and engagement.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and basic knowledge of industrial or B2B marketing.
• Candidates should possess effective Communication skills, including clear written and verbal communication and the ability to present technical information simply.
• Candidates should possess Social Media Marketing skills, including managing platforms, scheduling posts, and engaging with audiences.
• Candidates should possess Web Content Writing skills, including creating concise, accurate, and search-friendly content for websites and digital channels.
• Candidates should possess Web Analytics skills, including tracking website traffic, monitoring campaign performance, and interpreting data for optimization.
• Relevant qualifications such as a bachelors degree in Marketing, Communications, Business, or a related field are beneficial.
• Familiarity with SEO, basic graphic design tools, and marketing automation or CRM platforms is an advantage.
• Ability to work collaboratively with engineering and sales teams, strong attention to detail, and a proactive approach to learning industrial products are preferred.