Marketing Coordinator - Brand Promotions

Key Responsibilities:

Marketing Strategy & Execution:

• Develop and implement integrated marketing campaigns to drive footfall, sales, and brand awareness.
• Ensure alignment of ATL & BTL activities with the overall marketing strategy.

ATL Activities:

• Plan and coordinate mass media campaigns TV, radio, print, and outdoor advertising.
• Liaise with creative agencies for ad concept development and media buying.
• Track campaign performance using appropriate KPIs.

BTL Activities:

• Organize in-store promotions, product launches, and sampling activities.
• Develop point-of-sale (POS) materials and merchandising strategies.
• Partner with local influencers, conduct roadshows, and community engagement initiatives.

Collaboration & Vendor Management:

• Work closely with the sales team to understand customer behavior and tailor marketing efforts.
• Manage relationships with external vendors, media partners, and event agencies

Budget Management:

• Prepare and track budgets for marketing activities, ensuring cost efficiency.
• Provide regular reports on campaign ROI.

Market Research & Analysis:

• Monitor competitor activities and consumer trends to identify new opportunities.
• Conduct post-campaign analysis to optimize future marketing efforts.

Qualifications & Skills:

• Bachelors degree in Marketing, Business, or a related field.
• 2-4 years of experience in retail marketing with a strong focus on ATL & BTL activities.
• Proficient in marketing tools, CRM systems, and analytics platforms.
• Strong project management, communication, and negotiation skills.
• Creative thinker with a results-driven mindset.