Influencer Marketing - Program Manager, Automated Marketing

• 5+ years of years experience in Social Marketing, Influencer Marketing or Brand Marketing
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience developing and executing successful social media and influencer campaigns

- Deep understanding of social media platforms including TikTok, Instagram, Facebook, Snapchat, Twitter and YouTube. Are you geared towards building relationships that continuously delight your customers? Are you excited about making history and driving significant impact? Amazon hires the worlds brightest minds and offers them an environment in which they can invent world class solutions and build outside the box thinking partnerships for our customers. If you are looking for a marketing role where you can flex your innovative partnership ideas as well as your analytical skills, join Amazon Creators Business team where you will oversee marketing partnerships and make history.

Key job responsibilities

We are looking for an entrepreneurial, innovative and analytical candidate to drive influencer marketing engagement and adoption strategies at scale for the Amazon Influencer Program.

The candidate must be able to work at a strategic level and at a tactical level. Using customer behavior and data to generate strategies for growth, and optimizing campaigns with a problem-solving mindset. This candidate will possess a creative and strategic mindset to enable them to engage with influencers of different sizes and ages (Micro to Mega influencers, within Millennial and GenZ Segment)

Experience in marketing, social media and influencer content is highly desired. Our environment requires someone who is flexible, detail-oriented, and comfortable working with multiple teams, or partners. This position offers an exciting opportunity to work in marketing at one of the leading global technology companies.

• Own to the development of influencer engagement and marketing strategy across all social platforms, available communication channels and communities to drive awareness and adoption
• Support development and execution of monthly influencer calendar that aligns with new launches, marketing priorities and social holidays
• Scale program adoption across influencer segments through creative program ideation and execution
• Stay updated on the latest social media best practices and trends to bring learnings to the program
• Own administrative tasks related to influencer engagement initiatives
• Own P&L goals for customer acquisition and revenue generation
• Conduct weekly, monthly, quarterly and annual business reviews, planning and reporting processes for influencer business

A day in the life

Overseeing program metrics and strategizing new programs and initiatives that are considered business critical with significant impact. Drive local relevance and engage with influencers by prioritizing a balance between short- and longer-term growth objectives. Working backwards from influencers to identify new opportunities to diversify their product mix, customer engagement and reach. Analyzing market segment data to identify trends/opportunities, as well as assessing and improving business results. Working with Finance, Business Intelligence, Category teams and Product teams to analyze trends, understand business impact and replicate best practices at scale.