Social Media Performance Marketing Specialist

We are seeking a dynamic and performance-driven a Social Media Performance Marketing Specialists to strategize, execute, and optimize paid campaigns across Meta and preferably Google platforms (Facebook, Instagram) for our pan-India network of Restaurants. The ideal candidate will be responsible for driving traffic, increasing conversions, and supporting outlet-specific promotions and national brand campaigns.

Key Responsibities:

• Plan, implement, and manage Meta and Google ad campaigns for multiple outlets across India.
• Design outlet-specific and brand-level campaigns aligned with business goals (traffic, reservations, event promotions, new launches).
• Optimize ad performance through A/B testing, audience targeting, budget allocation, and creative analysis.
• Collaborate with design and content teams to produce compelling ad creatives.
• Monitor daily performance metrics and generate actionable insights and reports.
• Coordinate closely with the central marketing team and individual outlet teams for local targeting and seasonal campaigns.
• Stay updated on Meta platform changes, trends, and algorithm updates to keep campaigns relevant and efficient.

Requirements:

• 3-5 years of hands-on experience running Facebook & Instagram Ads (Meta Business Suite, Ads Manager).
• Proven track record of managing multi-location campaigns and scaling paid media budgets.
• Strong understanding of audience segmentation, retargeting, pixel tracking, and funnel optimization.
• Data-driven mindset with proficiency in analyzing ad metrics and KPIs.
• Experience working with hospitality, food & beverage, or multi-outlet brands is preferred.
• Excellent communication, coordination, and reporting skills.