Programmatic Manager - AdTech

• Programmatic Manager - Yahoo DSP - AdTech
• Programmatic Media Buying Manager
• Responsibilities:

• Partner with Operational and Engineering leaders to ensure campaign success.
• Become fluent in Demand Side Bidding (DSP) platforms such as, Xandr Amazon, Beeswax, The Trade Desk, Simpli.fi in an effort to optimize to client KPI's.
• Shape inventory to ensure clients' spend is allocated to a diverse group of quality CTV, Display, and OLV publishers.
• Responsible for driving profit and margin initiatives.
• Partner with Account Management and Sales for Quarterly Business Reviews
• This role will be tightly linked with product and engineering to help drive automation.
• Responsible for all campaign pacing and optimization efforts to ensure delivery is met and campaign KPIs are achieved.
• Create Excel & Databricks dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers.
• Work closely with Operations, Product, Marketing & Sales, Finance, and Engineering teams to solve problems, identify trends, and define key metrics.
• Able to quickly understand the business process and needs and translate them into business requirements.

Skills:

• 3-5 Years of experience executing programmatic media spend.
• A thorough understanding of the Ad Tech landscape with an emphasis on DSP mechanics, RTB, Optimization, and Pacing is required.
• 3+ years of analytical experience in an analytics-based consulting role, exploring large data sets to answer strategic questions for customers (either as an internal analyst or external consultant)
• BS/BA in an analytical field (science, math, engineering, finance, etc.)
• Strong analytical skills and ability to make fast decisions with limited and noisy data.
• Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
• High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
• Familiarity with Python and Advanced SQL skills a plus