Senior Media Buying Specialist - Digital Campaigns

Senior Media Buying Specialist - Yahoo DSP - Digital Campaigns

Position Description : Sr. Media Buying Specialist

Job Summary :

The Sr. Ad Ops Specialist will play a crucial role in optimizing the delivery and performance of digital campaigns across a network of platforms.

Responsibilities :

• We are looking for a Sr. Ad Ops Specialist to join our international partner team.
• The Sr. Ad Ops Specialist will play a crucial role in optimizing the delivery and performance of digital campaigns across a network of platforms. You will work closely with various teams, to ensure seamless execution and maximum ROI for our clients. An individual in this position will have hands-on campaigns from launch through completion in various DSPs. They will analyze data from 1st and 3rd party sources to optimize campaign performance, test new set up processes, and generate valuable insights and recommendations for our clients.
• We are looking for a person with a passion for digital media, a desire to be at the leading edge of technological change in the digital media industry and the ability to learn and contribute quickly. The right candidate should possess rapid adaptability and strong quantitative skills.
• Implement, manage, and optimize digital campaigns across multiple platforms, including display, video, mobile, audio and search & social media.
• Gaining proficiency in utilizing various DSPs including Xandr Invest, Simpli.fi, The Trade Desk, Yahoo, Beeswax, Nativo, Google Ads, and Meta (among others).
• Monitor campaign performance and provide regular reporting and analysis.
• Identify opportunities for optimization and efficiency gains through data analysis and experimentation.
• Work with other stakeholders to develop insights and recommendations for future campaigns.
• Ability to optimize campaigns to exceed our clients KPIs, including CPA, CTR, VCR, Foot Traffic etc.
• Identify opportunities to improve our processes and set up procedures.
• Ensure profitability across multiple lines of business.

Our Ideal Candidate :

• At least 4+ years of experience in the programmatic advertising space.
• Excellent quantitative literacy and data analysis skills.
• Experience with building and managing a media plan.
• Experience across industry standard DSPs or in paid search/social.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and levels of the organization.
• Proactivity and initiative to manage open ended responsibilities.
• Great time management
• Intermediate to advanced Excel skills (pivot tables, vlookups, xlookups and more)
• Willingness to constantly adapt to a changing business and digital media landscape.