Sales Executive

About the Role:

Amplus Subsidy Solutions is looking for a Sales Executive to generate, develop and convert B2B opportunities from MSMEs, manufacturers and industrial businesses.

The role involves understanding the clients business and project requirements, identifying potential Government Subsidy, Incentive and Compliance opportunities, building relationships with promoters and decision-makers, presenting relevant solutions and converting qualified opportunities into business.

Key Responsibilities:

1. Lead Generation & Prospecting

• Identify prospective MSMEs, manufacturers and industrial entrepreneurs.
• Generate leads through industrial areas, associations, exhibitions, networking, referrals, digital platforms and databases.
• Identify promoters and key decision-makers.
• Conduct outbound calling, WhatsApp, email and other business development activities.
• Build and maintain a healthy sales pipeline.
• Develop referral and channel relationships.

2. Lead Qualification

Understand the clients:

• Industry and manufacturing activity
• Location
• New project / expansion / modernization
• Project and machinery investment
• Turnover and employment
• Udyam / MSME status
• Land / building status
• Project stage
• Existing approvals
• Subsidy requirements
• Compliance requirements
• Financing requirements
• Expected project timeline

Distinguish between Lead → Qualified Lead → Genuine Opportunity.

3. Consultative Sales

• Understand what the client is trying to achieve.
• Diagnose the clients business and project requirements.
• Identify potential Government Subsidy, Incentive, Compliance and related consulting opportunities.
• Identify multiple genuine requirements wherever applicable.
• Coordinate with the Research / Process Team for technical validation.

4. Government Subsidy & Scheme Sales

Develop working knowledge of major Government schemes and incentives relevant to MSMEs and industries, including:

• State Industrial Incentives
• PMEGP / CMEGP
• MOOWR / EPCG
• MoFPI Schemes
• NAIF / AHIDF
• SIDBI Schemes
• SPICE
• SCLCSS
• RoDTEP
• Advance Authorisation
• PLI and sector-specific schemes
• Other Central and State Government schemes

Important: The Sales Executive must not independently guarantee eligibility, subsidy amounts or Government approvals. Final eligibility and applicable benefits will be validated by the Research / Process Team.

5. Compliance Sales

Identify potential requirements relating to:

• MPCB
• Consent to Establish / Consent to Operate
• Factory-related compliances
• Fire NOC
• PESO
• EPR
• Labour-related compliances
• Environmental requirements
• Electrical and industrial approvals
• Industry-specific licences and registrations

6. Client Meetings & Presentations

• Conduct discovery meetings with MSME promoters and decision-makers.
• Understand client business and project requirements.
• Present relevant Amplus solutions.
• Explain process, scope, deliverables and timelines.
• Explain professional fees and payment terms.
• Handle questions and objections.
• Obtain a clear next action after every meeting.

7. Proposal, Negotiation & Closing

• Coordinate proposal preparation.
• Present proposals to decision-makers.
• Communicate commercial value.
• Handle price objections.
• Negotiate professionally.
• Identify buying signals.
• Ask for the order.
• Secure advance/payment as per company process.
• Ensure proper handover to the Process Team.

8. Follow-up & Pipeline Management

Every opportunity must have:

• Current stage
• Opportunity value
• Decision-maker
• Next action
• Follow-up date
• Expected closure date
• Probability
• Reason for delay, wherever applicable

9. Cross-Selling & Relationship Development

• Identify genuine additional requirements such as:
• Subsidy → Compliance
• Compliance → Subsidy
• New Project → Approvals
• Existing Client → Expansion / New Scheme
• Satisfied Client → Referral
• The objective is to build long-term client relationships and increase Customer Lifetime Value.

10. CRM & Reporting

Maintain accurate and timely CRM records covering:

• New leads
• Lead source
• Qualification
• Client requirements
• Meetings
• Opportunities
• Proposals
• Follow-ups
• Expected closures
• Lost opportunities
• Revenue
• Payment status
• Handover status

Key Performance Indicators

The Sales Executive will be evaluated on:

• Sales Revenue
• New Client Acquisition
• Qualified Lead Generation
• Opportunity Creation
• Conversion Rate
• Proposal Conversion
• Sales Pipeline
• Follow-up Effectiveness
• Cross-Selling
• Referral Business
• CRM Discipline
• Forecast Accuracy
• Client Quality and Profitability

Pipeline expectation: Minimum 3× monthly revenue target.

Required Skills

• B2B Sales
• Business Development
• Lead Generation
• Lead Qualification
• Consultative Selling
• Opportunity Identification
• CRM Management
• Pipeline Management
• Proposal Management
• Sales Forecasting
• Negotiation
• Objection Handling
• Closing
• Client Relationship Management
• Presentation Skills
• Communication Skills
• Networking
• Problem Solving
• Commercial Understanding

Required Knowledge

Candidates should have or be willing to develop knowledge of:

• MSME ecosystem
• Manufacturing industries
• Government subsidy schemes
• State and Central Government incentives
• Government approvals
• MSME financing schemes
• Industrial project lifecycle
• Project investment structure
• Compliance ecosystem
• CRM and sales pipeline management

Ideal Candidate

We are looking for someone who is:

• Result-oriented and target-driven
• Comfortable speaking with business owners
• Curious about businesses and industries
• Interested in Government schemes and policies
• Comfortable with numbers and commercial discussions
• A good listener and confident communicator
• Persistent but not pushy
• Ethical and trustworthy
• Self-driven
• Willing to continuously learn
• Comfortable with targets and rejection
• Capable of working independently and as part of a team

Education

Preferred:

• Graduate in any discipline
• MBA / PGDM in Marketing preferred
• Commerce / Management / Engineering background can be advantageous

However, attitude, communication, learning ability and sales capability are more important than the degree.

Experience

Preferred: 1–5 years in:

• B2B Sales
• MSME Sales
• Industrial Sales
• Financial Services
• Business Loans
• Consulting
• Government Scheme Consultancy
• CA / CS / Compliance Services
• Industrial Products
• Project Consultancy
• Business Development

Freshers with exceptional communication, commercial understanding, learning attitude and sales potential may also be considered.

Career Growth

• Sales Executive
• ↓
• Senior Sales Executive
• ↓
• Business Development Manager
• ↓
• Sales Manager
• ↓
• Sales Head
• ↓
• Business Unit / Revenue Leader

Why Join Amplus

This is more than a traditional sales role.

You will develop expertise across B2B Sales, MSMEs, Manufacturing, Government Schemes, Subsidies, Compliance, Approvals and Business Consulting.

Our objective is to build sales professionals who can become Trusted Business Advisors to MSME Entrepreneurs.

Who Should Apply

This role is suitable for someone who enjoys:

Sales + Business Conversations + Targets + Learning + Problem Solving + Relationship Building

If you are looking for a routine role without client interaction, targets, follow-ups or ownership, this may not be the right opportunity.

Core Success Statement:

Create profitable business for Amplus by understanding MSME entrepreneurs, identifying genuine Government Subsidy, Incentive and Compliance opportunities, building trust with decision-makers, converting opportunities into clients, and developing long-term relationships.