Brand Manager

Job Summary

We are seeking a strategic, highly creative, and data-driven

Brand manager to lead the development and execution of our brand strategy. In this role, you will shape consumer perception, drive brand equity, and ensure messaging consistency across all touchpoints. A central pillar of this position involves working closely with our influencer marketing team to integrate creator campaigns seamlessly into our overarching brand narrative, driving both high-impact brand awareness and community engagement.

Core Responsibilities

• Brand Strategy & Positioning: Define and maintain our corporate identity, market positioning, and long-term growth strategies to enhance brand value and profitability.
• Cross-Functional Collaboration: Partner closely with internal PR, social media, content, and design verticals to execute cohesive marketing campaigns.
• Influencer Integration: Collaborate daily with the influencer marketing specialist to identify on-brand creators, align influencer content briefs with core brand pillars, and leverage creator-led assets across broader marketing channels.
• Campaign Management: Lead omnichannel brand campaigns from conception to execution, ensuring all public-facing collateral aligns with established brand guidelines.
• Market Insights & Analytics: Conduct deep market research and competitive analysis to identify shifting consumer trends, tracking campaign success through strict ROI and KPI metrics.
• Budget Management: Oversee the assigned brand budget, optimizing resource allocation between creative production, traditional media, and digital channels.

Required Skills & Qualifications

• Education: Bachelors degree in marketing, business administration, communications, or a related field (MBA preferred).
• Experience: 3–5 years of dedicated experience in brand management, brand strategy, or an equivalent marketing role.
• Influencer Savvy: Demonstrated experience leveraging creator economies and influencer marketing strategies to amplify brand narratives across platforms like Instagram and YouTube.
• Communication & Leadership: Exceptional written and verbal communication skills with a proven track record of managing cross-functional projects.