Analytix Business Solutions - Paid Media Manager

Responsibilities:
- Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms.
- Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.
- Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.

- Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.
- Set up and maintain conversion tracking, attribution, and reporting dashboards.
- Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.
Qualifications:
- 5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution.
- Proven track record managing B2B campaigns targeting US or international markets.
- Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks.
- Experience with budget management, forecasting, and ROI optimization.
- Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing.