Anarock - City Head - Home Loans

About ANAROCK:

ANAROCK is India's leading independent real estate services company with a strong presence across all major cities. The company offers end-to-end real estate solutions across Residential, Commercial, Retail, Hospitality and Land Advisory, including Sales, Strategy, Marketing, Digital Services, Technology, CRM and Home Loan Solutions.

With millions of home-buying enquiries generated annually, the Home Loans business is a key strategic growth vertical, enabling customers with seamless financing solutions while driving alternate revenue streams for the organization.

Role Summary:

We are looking for a dynamic and result-oriented City Head - Home Loans to drive business growth by leading a team of Home Loan Executives while managing developer, banking, NBFC, DSA and channel partner relationships. The role requires a strong blend of sales leadership, relationship management and operational excellence to achieve revenue, sourcing and disbursement targets.

Key Responsibilities:

Business Development & Relationship Management:

• Build and strengthen relationships with developers, banks, NBFCs, DSAs and channel partners to drive Home Loan business.
• Identify and acquire new developer partnerships and expand the existing developer network.
• Maintain and grow the channel partner ecosystem to increase sourcing opportunities.
• Work closely with developers and other channels to identify business opportunities and develop customized home loan solutions for customers.
• Collaborate with banking partners to introduce competitive loan products, schemes and customer offers.
• Conduct regular meetings and project visits with developers and key stakeholders to review business performance and strengthen partnerships.

Sales & Business Execution:

• Drive sourcing, login, sanction and disbursement targets for the assigned city/team.
• Monitor daily business pipeline, lead conversions, approvals and turnaround time (TAT) to ensure timely closures.
• Review team productivity, identify performance gaps and implement corrective actions to achieve business objectives.
• Ensure revenue, profitability and customer satisfaction targets are consistently met.
• Participate in business reviews and provide market insights, competitive intelligence and business recommendations to leadership.

Team Leadership:

• Lead, mentor and motivate a team of Home Loan Executives to achieve individual and team targets.
• Conduct regular performance reviews, coaching sessions and product knowledge training.
• Drive a high-performance sales culture focused on customer experience and operational excellence.
• Support hiring, onboarding and capability development of team members.

Operations & Process Management:

• Ensure timely allocation, tracking and closure of all qualified home loan leads.
• Monitor lead management, CRM updates, login quality and daily reporting.
• Ensure compliance with internal policies, lender guidelines and operational processes.
• Track customer feedback and work towards improving overall service quality and customer satisfaction (CSAT).

Market Intelligence:

• Monitor competitor offerings, pricing, loan schemes and developer tie-ups.
• Identify emerging market opportunities, upcoming launches and pre-launch projects.
• Share actionable market intelligence and customer insights with the central business team.

Desired Candidate Profile:

• Graduate in any discipline; MBA/Postgraduate preferred.
• 6 - 10 years of experience in Home Loans, Mortgage Sales or Housing Finance.
• Prior experience with Banks, NBFCs, DSAs, Housing Finance Companies or Real Estate organizations is preferred.
• Minimum 6 - 8 years of experience leading or managing a sales team.
• Strong network with developers, channel partners, DSA's, banks and NBFCs.
• Proven track record of achieving sales, sourcing and disbursement targets.
• Excellent relationship management, leadership, negotiation and communication skills.
• Strong analytical and problem-solving abilities with a customer-first mindset.