98+ Applicants
Posted: 1 month ago
3-8 years
Udaipur
work from office
Posted: 1 month ago
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Applicants: 98+
Job Description
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Job Description
Responsibilities
- Develop and implement integrated marketing strategies for hospital services, with a focus on IVF, fertility treatments, and other high-demand medical specialties.
- Lead end-to-end marketing operations including target planning, campaign execution, performance tracking, and detailed reporting to stakeholders.
- Build and maintain strong relationships with key opinion leaders (KOLs), gynecologists, reproductive endocrinologists, and other healthcare professionals to drive referrals and clinical collaboration.
- Manage and mentor a team of marketing executives and coordinators, ensuring alignment with KPIs, timelines, and brand standards.
- Conduct market research and competitive analysis to identify opportunities and refine marketing positioning in the healthcare sector.
- Collaborate with clinical and administrative teams to ensure accurate, compliant, and compelling messaging across all marketing channels.
- Oversee digital marketing initiatives including SEO, SEM, social media, email campaigns, and website content optimization tailored to patient and physician audiences.
- Plan and execute promotional events, medical camps, awareness drives, and doctor engagement programs to enhance community outreach and service visibility.
- Monitor campaign ROI and generate regular performance reports, using insights to refine future strategies and improve conversion rates.
- Ensure all marketing activities comply with healthcare advertising regulations and institutional ethical guidelines. Requirements
- Bacheloru2019s degree in Marketing, Business Administration, or a related field; MBA in Healthcare Management or equivalent is a plus.
- 3+ years of progressive experience in marketing within the hospital, pharmaceutical, or medical services industry.
- Proven expertise in IVF, fertility, or reproductive healthcare marketingu2014preferred but not mandatory.
- Strong track record in doctor networking, physician engagement, and building referral pipelines in a clinical setting.
- Demonstrated experience in managing marketing teams, setting targets, and driving team performance.
- In-depth knowledge of target planning, campaign execution, and performance reporting using tools like CRM, Google Analytics, and marketing dashboards.
- Excellent communication, presentation, and interpersonal skills with the ability to influence both medical and non-medical stakeholders.
- Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads, HubSpot, Mailchimp, etc.).
- Ability to work independently, manage multiple priorities, and meet tight deadlines in a fast-paced healthcare environment.
- Familiarity with healthcare compliance standards (e.g., DCGI, ICMR, and local advertising norms). Key Responsibilities
Looking to get Placed? Try our Placement Guarantee Plan
- Overall marketing operations
- Target planning, execution, and reporting
- IVF / fertility marketing experience preferred
- Strong doctor networking and team-handling experience
- Expertise in pharma / hospital / medical marketing & sales
- Overall marketing operations
- Bacheloru2019s degree in Marketing, Business Administration, or a related field; MBA in Healthcare Management or equivalent is a plus.
Skills
NetworkingSocial MediaPharmaMarket ResearchHealthcareMarketing OperationsSEMSEOAdvertisingDigital MarketingGoogle AdsHubspotMarketing ChannelsMediaOptimizationMarketingSeoMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
29 Apr 26, 04:27 PM IST
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