Responsibilities - Develop and implement integrated marketing strategies for hospital services, with a focus on IVF, fertility treatments, and other high-demand medical specialties.
- Lead end-to-end marketing operations including target planning, campaign execution, performance tracking, and detailed reporting to stakeholders.
- Build and maintain strong relationships with key opinion leaders (KOLs), gynecologists, reproductive endocrinologists, and other healthcare professionals to drive referrals and clinical collaboration.
- Manage and mentor a team of marketing executives and coordinators, ensuring alignment with KPIs, timelines, and brand standards.
- Conduct market research and competitive analysis to identify opportunities and refine marketing positioning in the healthcare sector.
- Collaborate with clinical and administrative teams to ensure accurate, compliant, and compelling messaging across all marketing channels.
- Oversee digital marketing initiatives including SEO, SEM, social media, email campaigns, and website content optimization tailored to patient and physician audiences.
- Plan and execute promotional events, medical camps, awareness drives, and doctor engagement programs to enhance community outreach and service visibility.
- Monitor campaign ROI and generate regular performance reports, using insights to refine future strategies and improve conversion rates.
- Ensure all marketing activities comply with healthcare advertising regulations and institutional ethical guidelines.
Requirements - Bacheloru2019s degree in Marketing, Business Administration, or a related field; MBA in Healthcare Management or equivalent is a plus.
- 3+ years of progressive experience in marketing within the hospital, pharmaceutical, or medical services industry.
- Proven expertise in IVF, fertility, or reproductive healthcare marketingu2014preferred but not mandatory.
- Strong track record in doctor networking, physician engagement, and building referral pipelines in a clinical setting.
- Demonstrated experience in managing marketing teams, setting targets, and driving team performance.
- In-depth knowledge of target planning, campaign execution, and performance reporting using tools like CRM, Google Analytics, and marketing dashboards.
- Excellent communication, presentation, and interpersonal skills with the ability to influence both medical and non-medical stakeholders.
- Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads, HubSpot, Mailchimp, etc.).
- Ability to work independently, manage multiple priorities, and meet tight deadlines in a fast-paced healthcare environment.
- Familiarity with healthcare compliance standards (e.g., DCGI, ICMR, and local advertising norms).
Key Responsibilities - Overall marketing operations
- Target planning, execution, and reporting
- IVF / fertility marketing experience preferred
- Strong doctor networking and team-handling experience
- Expertise in pharma / hospital / medical marketing & sales
