Influencer Marketing Manager

Angara E-Commerce Private Limited is a luxury jewelry e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted colored gemstone as well as diamond jewelry. Our luxury jewelry is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida.

Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of Best Online Shops for five years in a row. Thats not all. Our ground-breaking innovation, Create with Angara, earned us the Business Intelligence Groups 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Companys Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Description:

Key Responsibilities

1. Influencer Pipeline — End to End

•  Build and maintain the influencer identification pipeline — systematic sourcing of Vedic astrology
• creators across Instagram, YouTube, and podcasts. Focus: genuine Jyotish practitioners and
• educators, not generic spiritual lifestyle accounts.
•  Own all influencer outreach — personalised first contact, relationship building, negotiation of
• collaboration terms (performance-based UTM commission, not flat fees).
•  Onboard new influencers — brief on the Vedic Gems brand, IGI certification story, content
• guidelines, UTM link setup, and ASCI disclosure requirements.
•  Issue content briefs for every campaign — specific stone, planet, Jyotish context, permitted and
• prohibited language (no outcome guarantees), mandatory ASCI disclosure in first line of caption.
•  Review every piece of content before it goes live for sub-100K creators. Quarterly spot-check for
• 100K+ creators.
•  Track performance: attributed clicks, orders, conversion rate, and commission due per influencer.
• Monthly reconciliation with Growth Manager before payout.
•  Fraud check: flag any influencer with a click-to-order ratio >15% before payout is processed.

2. ASCI Compliance

•  Every post must carry a disclosure in the first line of the caption — #Ad, #Sponsored, or Paid
• partnership with Vedic Gems. No exceptions.
•  Paid partnership with Vedic Gems must appear as a text overlay in the first 3 seconds of any Reel
• or YouTube video.
•  Prohibited language in all content: outcome guarantees, health claims, financial return claims. Brief
• every influencer on this at onboarding.
•  Maintain a compliance screenshot log for every post. This is a legal requirement, not a nice-to-have.
•  Non-compliant posts must be flagged to the influencer within 4 hours for correction. Repeat
• violations result in offboarding.

3. Community Management

•  Own the Vedic Gems Quora Space — curate questions, post answers that build genuine authority
• on Jyotish gemstone topics. Target: recognised as a credible voice in the Quora Jyotish community
• by M6.
•  Manage the Reddit community presence — coordinate with Growth Manager on r/astrology and
• r/Jyotish posts. Respond to comments on Vedic Gems-related threads.
•  Own and manage the Vedic Gems WhatsApp community groups — buyer community (post-
• purchase engagement, reorder prompts, stone care tips) and partner community (product updates,
• new arrivals, training reminders).
•  Monitor brand mentions across platforms — Instagram comments, Reddit threads, Quora answers.
• Respond within 4 hours during business hours.

4. Content Collaboration

•  Work with the Growth Manager on the monthly content calendar — identify which stones, planets,
• and Jyotish themes to focus on each month.
•  Brief and review the Content Writer on influencer-related blog content that supports the influencer
• narrative.
•  Source authentic influencer content for Vedic Gems Instagram reposts (with creator permission) —
• builds social proof without additional production cost.
•  Identify and pitch co-branded content opportunities — Jaipur studio visits, behind-the-scenes
• sourcing content, live Q&A sessions with top performers.

5. Reporting

•  Weekly influencer performance update to Growth Manager — active influencers, orders attributed,
• top performers, compliance flags.
•  Monthly influencer programme report — commission reconciliation, active count vs target,
• conversion rates, top 5 and bottom 5 performers.
•  Monthly community health summary — Quora Space growth, WhatsApp group engagement, Reddit
• mention sentiment.

Think youre the right fit

If your profile aligns with the above job description, please email your updated CV and portfolio to - [HIDDEN TEXT]