Social Media Marketing Specialist

ABOUT THE ROLE

Angara is a fine jewelry brand with a rich heritage in diamonds, gemstones and jewelry-making, selling directly to customers across the US and global markets. Were looking for a sharp, content-first social media professional who lives and breathes organic growth — someone who doesnt just manage channels but actively builds them. Your primary mandate will be YouTube, with Pinterest and TikTok as a secondary focus. If youve genuinely moved the needle on a YouTube channel — grown subscribers, lifted engagement, and done it through content strategy and execution — we want to hear from you.

KEY RESPONSIBILITIES

YouTube (Primary)

• Plan and execute the YouTube content calendar end-to-end — from ideation and briefing to scheduling and managing via YouTube Studio
• Drive measurable growth in subscribers, views, and engagement through data- and algorithm-led content decisions
• Monitor channel performance in YouTube Studio; identify trends, surface insights, and help with content strategy accordingly
• Conduct keyword research and contribute to writing optimized video titles and descriptions for every upload
• Plan and run YouTube ad campaigns to amplify organic reach and accelerate subscriber growth, when needed
• Consistently conduct platform, creative, and competitor research and source brand-aligned references

Pinterest & TikTok

• Manage and grow Angaras Pinterest presence — aligning the calendar, coordinating with the creative team, scheduling pins, building boards, tracking analytics, and running paid promotions (boosting posts)
• Execute TikTok posting, scheduling, and basic performance tracking

Cross-functional & Strategy

• Collaborate with the design team to brief and review creatives and short-form video assets
• Contribute to the monthly content calendar by flagging search and social media trend opportunities and aligning video topics with high-intent keyword clusters in collaboration with the content strategy team
• Use AI tools (Claude, vidIQ, Gemini or equivalent) to accelerate research, scripting, and reporting workflows

REQUIREMENTS

• 3–5 years of experience in social media with a strong focus on YouTube organic growth (bonus: targeting the US market)
• Proven track record of growing a YouTube channel — subscriber count, views, and engagement metrics (please be ready to share examples)
• Hands-on experience with YouTube Studio: upload management, analytics, A/B testing, community tab
• Solid understanding of YouTube SEO — keyword research tools (vidIQ, TubeBuddy, Google Trends), title optimization, metadata — and YouTube audience behavior
• Experience setting up and managing YouTube ad campaigns to support organic goals
• Experience managing and growing a Pinterest business account, including Idea Pins and boosting
• Strong writing skills — able to produce video scripts, UGC briefs, titles, and descriptions independently
• Comfortable working cross-functionally with design, video editing, and content teams
• Proficient with AI tools for content research, scripting, and workflow efficiency

PREFERRED QUALIFICATIONS

• Background in jewelry, fashion, beauty, or luxury lifestyle categories
• Strong experience and understanding of how organic social content supports business goals
• Exposure to video and image creation workflows — briefing designers/editors, reviewing content, coordinating deliverables
• Bachelors/Masters degree in Mass Communication, Marketing, Journalism, Digital Media, or a related field

NOTE: If your skills match with the above JD, you can directly email me your CV - [HIDDEN TEXT]