Performance Marketing Executive

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We are looking for a skilled and results-driven PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have experience in campaign management, keyword research, budget optimization, and performance analysis to generate quality leads and improve ROI.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research and competitor analysis.
• Optimize ad campaigns to improve CTR, conversion rates, and ROAS.
• Monitor campaign performance, budgets, and bidding strategies.
• Create effective ad copies and coordinate with the design team for creatives.
• Track conversions using Google Analytics and Google Tag Manager.
• Prepare regular campaign performance reports.
• Identify opportunities to improve lead generation and reduce cost per lead (CPL).

Required Skills

• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of keyword research, bidding strategies, and audience targeting.
• Understanding of CTR, CPC, CPA, CPL, and ROAS.
• Familiarity with Google Analytics 4 and Google Tag Manager.
• Strong analytical, communication, and problem-solving skills.

Qualification

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Practical experience in digital marketing and paid advertising.

Experience

• 13 years of relevant experience in PPC or performance marketing.
• Freshers with relevant certifications and practical knowledge may also apply.